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Digital Strategy

  • Digital Transformation Strategy: Debundling

    Digital Transformation Strategy: Debundling

    The question, however, is whether each of those interdependent functions are really "best of class" in their area. Or perhaps more specifically, whether the staff in these areas are considered stars, and whether these areas deserve priority investments. The answer is, usually, no. The functions of these non-core areas of [More]

  • Digital Transformation Strategy: Transformation to SAAS

    Digital Transformation Strategy: Transformation to SAAS

    Here are four steps to begin the process: 1. Define your "as a service": At one time, it only meant software. It may have been an API (applications programming interface), a webhook, plug-in, a website, or some other mechanism that provided metered functionality, either to another application, or to a [More]

  • Digital Transformation Strategy: White Label

    Digital Transformation Strategy: White Label

    Years ago, companies realized that their (expensive) factories were sitting idle whenever there wasn't enough demand. They reckoned that if they built products in their factories for other companies during downtime, their ROI would skyrocket. In the food industry, this was called "co-packing". White labelling in the digital world uses [More]

  • AI labels: Building Trust by Identifying AI Generated Content

    AI labels: Building Trust by Identifying AI Generated Content

    The answers to these two questions have one thing in common: they can be used to build trust. Or, in the absence of the answers, diminish it. So in the age of ChatGPT, Bard, and other AI systems, how can we build trust in the content we produce? Thankfully, at [More]

  • AI Branding – Junkification?

    AI Branding – Junkification?

    What has happened is that marketers have realized that simply by using ChatGPT and its ilk, they can churn out dozens — or hundreds — of vanilla articles, all at exceptionally low cost. And then flood the web. Welcome to the future of the internet: junkification. Picture Google searches junkified [More]

  • 11 Digital Transformation Journey Mapping Questions

    11 Digital Transformation Journey Mapping Questions

    Just perhaps, the driver should be the client. Or at least, the client should not be ignored, which is where journey mapping comes in. To get started, here are eleven journey mapping questions that play directly into a digital transformation initiative. (They are also great questions if your organization is [More]

  • ChatGPT Prompt Strategy

    ChatGPT Prompt Strategy

    One of the most profound changes in the area of content creation is Generative AI (eg. ChatGPT, Bard, Copilot, etc.). Ask a question, and it will answer. Ask a second question, and it answers, remembering the context of the first. These tools are incredibly powerful, and can cut content development [More]

  • Six Tough AI Questions

    Six Tough AI Questions

    Unfortunately, jumping on the AI bandwagon without asking some important questions — and exploring the important answers - can expose your business to unexpected risk. Here are six AI reality check questions: Where do you focus your AI experimentation to get the fastest ROI? Are you using a centralized approach, [More]

  • AI Risks and Lost Opportunities (Part Two)

    AI Risks and Lost Opportunities (Part Two)

    Four AI Lost Opportunities No brand voice: While it is possible to tweak how ChatGPT writes (“In the style of ____, write…”), this relies on the AI platform to already know what your brand’s voice actually is. And while it is possible to “teach” ChatGPT by feeding in examples of text [More]

  • AI Risks and Lost Opportunities (Part One)

    AI Risks and Lost Opportunities (Part One)

    There are two reasons why a risk assessment for new technologies (like ChatGPT and other AI tools) does not happen: most leaders are not aware of the risks (and lost opportunities), and individuals can use both their work computers and personal devices to access the tool, in the same way [More]

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