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Digital Strategy

  • Digital Transformation: 13 Reality-Check Questions

    Digital Transformation: 13 Reality-Check Questions

    If so, you're not alone. Here are 13 reality-check questions that should form part of any digital transformation initiative. Do you use an old-style email blast service, such as Constant Contact or Mailchimp? If so, then they will be subscribed to a “list.” A more strategic approach is to use [More]

  • Building an SEO-focused Website

    Building an SEO-focused Website

    Yes, there are technical things that should be done, and yes, you can hire people to do that work, but this must really happen only after you do the heavy lifting yourself. And for the majority of organizations, it starts with remembering one key truth: Your prospects (and clients) don't [More]

  • Reducing Your Costs with Partnerships

    Reducing Your Costs with Partnerships

    Downstream delivery partnerships: These are partnerships that focus on what happens "after" the sale. This could include implementation assistance after selling a software license, compliance monitoring after an audit, or outsourced web hosting after the development of the website. This type of partnership allows your organization to leverage specialist skills [More]

  • Digital Transformation: Toolmaker Strategy

    Digital Transformation: Toolmaker Strategy

    Here are three clues: As bread becomes more popular, more flour gets used. As more people travel by train, more train engines are required. As more transactions happen online, credit card payment gateways process even higher transaction volumes. Similarly, one transformation pathway is to become a tool provider for other [More]

  • Digital Transformation Strategy: Direct to Consumer

    Digital Transformation Strategy: Direct to Consumer

    The fundamental flaw in this approach is that the manufacturer has no idea about the end customer. Nor does the manufacturer even have a relationship with the retailer. While it is true that the largest manufacturers make “direct” deals with the largest retailers, they still have no idea who the [More]

  • Digital Transformation Strategy: Vertical Integration

    Digital Transformation Strategy: Vertical Integration

    In service-based businesses, the same is true: every person either adds value, or adds value to someone (or to a process) that adds value, all in service to creating a deliverable for an end client. Welcome to Michael Porter’s Value Chain. Traditional transformation strategy often looks internally at the processes [More]

  • Digital Transformation Strategy: New geographies

    Digital Transformation Strategy: New geographies

    Not necessarily. Many organizations have bundled their products in a service wrapper, and many deliverables are often partly digital, if not digital-first. If either of these are true for your organization, the cost/benefit equation of widening your geographic reach has become vastly different. Even so, using a "new geography" strategy [More]

  • Digital Transformation Strategy: Crowdsourcing

    Digital Transformation Strategy: Crowdsourcing

    The Oxford dictionary defines crowdsourcing as "the practice of obtaining information or input into a task or project by enlisting the services of a large number of people, either paid or unpaid, typically via the internet." Crowdsourcing encompasses a spectrum of activities from engagement in internet discussion groups and social [More]

  • Digital Transformation Strategy: Shared Services

    Digital Transformation Strategy: Shared Services

    Most leaders would look closely at the source of the claim: is it coming from a credible source, or from a promoter with a dubious reputation? Hopefully, since it is coming from me, you would think it is coming from a credible source. But the question stands: is the claim [More]

  • Digital Transformation Strategy: Debundling

    Digital Transformation Strategy: Debundling

    The question, however, is whether each of those interdependent functions are really "best of class" in their area. Or perhaps more specifically, whether the staff in these areas are considered stars, and whether these areas deserve priority investments. The answer is, usually, no. The functions of these non-core areas of [More]

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