Four AI Lost Opportunities No brand voice: While it is possible to tweak how ChatGPT writes (“In the style of ____, write…”), this relies on the AI platform to already know what your brand’s voice actually is. And while it is possible to “teach” ChatGPT by feeding in examples of text [More]
There are two reasons why a risk assessment for new technologies (like ChatGPT and other AI tools) does not happen: most leaders are not aware of the risks (and lost opportunities), and individuals can use both their work computers and personal devices to access the tool, in the same way [More]
The profusion of systems has led to a bumper crop of data. Facebook, LinkedIn, Twitter, YouTube, and all of the other social media sites track the beginning of the journey, while marketing automation tracks the latter part of it. CRM systems track prospect and client activity, while ERP systems track [More]
One only needs to look at the sorry plight of the newspaper business to see that the future doesn't look rosy. The world has changed. Or have we so bought into the inevitability of technology that it has blinded us to what we are giving up? And have we left many [More]
Recently I had a stark reminder, in the most unlikely of places, that this is absolutely not the case. For several hours, I spent sorting food at the local food bank. Instead of going through the front, where patrons were able to pick up their food, I went through the back, [More]
Imagine yourself to be Henry Ford, watching the first batch of Model T cars leaving the assembly line. He might have been able to envision the impact of assembly lines on the economy, but not likely the societal impact of the interstate highway system, the international geopolitics of the oil and gas [More]
In the olden days, "digital" meant getting a computer on your desk, and learning how to use newfangled spreadsheets or word processing programs. At some point later, "digital" meant email. Today, it encompasses the broad range of technologies from the web, to social media, to marketing automation, CRM, mobile, and more. It encompasses internal [More]
Where do you call your social home? Likely it includes LinkedIn and Facebook. Perhaps YouTube and Twitter. But what about Instagram, Pinterest, and TikTok? Or, the 500+ other social networks that exist? The significant challenge of social media is that you don't know who is looking for you (or your services), [More]
With all of the fancy tools and sophisticated digital strategies, sometimes we forget how easy it is to make social media mistakes – and not of the typographical variety. From time to time, it is a good practice to go back to first principles, and make sure that what we are doing [More]
Very often marketers look to the logo, web, advertising campaigns, and earned media to execute a brand strategy. But how might they look internally to do the same? Or rather, where might they look internally to do the same? One of the most important systems within an organization is the intranet. [More]
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