Consider these 15 different "mistakes". While some may seem like common sense, too often, the details are either glossed over by over-enthusiastic salespeople or over-eager consultants. No plan: investments are made in a disconnected, usually suboptimal fashion. It is very hard to align strategy with a "let's do it organically" [More]
The real question is how can you be sure that your landing page converts as best as it can. And the answer is a staple of every digital marketer – the A/B test. Yet what does this really mean? And are there aspects of a simple A/B test that we [More]
Yet are there other, perhaps less transformative opportunities, that are sometimes overlooked? Instead of a transformation strategy, can an evolutionary one, focused on continuous improvement and digital opportunity, also move the needle, at least part way? The answer is a resounding yes. Here are four questions that can uncover these [More]
If so, you're not alone. Here are 13 reality-check questions that should form part of any digital transformation initiative. Do you use an old-style email blast service, such as Constant Contact or Mailchimp? If so, then they will be subscribed to a “list.” A more strategic approach is to use [More]
Yes, there are technical things that should be done, and yes, you can hire people to do that work, but this must really happen only after you do the heavy lifting yourself. And for the majority of organizations, it starts with remembering one key truth: Your prospects (and clients) don't [More]
Downstream delivery partnerships: These are partnerships that focus on what happens "after" the sale. This could include implementation assistance after selling a software license, compliance monitoring after an audit, or outsourced web hosting after the development of the website. This type of partnership allows your organization to leverage specialist skills [More]
Here are three clues: As bread becomes more popular, more flour gets used. As more people travel by train, more train engines are required. As more transactions happen online, credit card payment gateways process even higher transaction volumes. Similarly, one transformation pathway is to become a tool provider for other [More]
The fundamental flaw in this approach is that the manufacturer has no idea about the end customer. Nor does the manufacturer even have a relationship with the retailer. While it is true that the largest manufacturers make “direct” deals with the largest retailers, they still have no idea who the [More]
In service-based businesses, the same is true: every person either adds value, or adds value to someone (or to a process) that adds value, all in service to creating a deliverable for an end client. Welcome to Michael Porter’s Value Chain. Traditional transformation strategy often looks internally at the processes [More]
Not necessarily. Many organizations have bundled their products in a service wrapper, and many deliverables are often partly digital, if not digital-first. If either of these are true for your organization, the cost/benefit equation of widening your geographic reach has become vastly different. Even so, using a "new geography" strategy [More]
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