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Online PR and Social Media for Experts, Authors, Consultants, and Speakers

by Randall Craig on January 7, 2009

Filed in: Blog, Book, Business Development, Media, Miscellaneous, Social Media

Tagged as: , ,

After a grueling amount of research, writing, and editing, Online PR and Social Media for Experts, Authors, Consultants, and Speakers is now available. Check it out at

The book itself is 130 pages, and while it is aimed at “experts”, it is completely appropriate for those with expertise working within an organization, whether they be subject matter experts, professionals, or senior executives. Some of the subjects covered are pretty important, including reducing the risk of identity theft, reducing the time “updating” your status, and of course, how to actually get a return on the time that you spend on LinkedIn and the rest of the social networking sites.

Most importantly, the book is designed to help you actually develop your profile, so that you can be found by journalists, speakers bureaus, industry conferences… and possibly even recruiters.

Note: The Make It Happen Tipsheet is also available by email. Go to to register.

Randall Craig

@RandallCraig (follow me)



Randall has been advising on Digital Strategy since 1994 when he put the Toronto Star online, the Globe and Mail's GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations. He is the author of eight books, including Digital Transformation for Associations, the Everything Guide to Starting an Online Business, and Social Media for Business. He speaks and advises on Digital Transformation, Digital Trust, and Social Media. More at

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