It isn't hard to understand why so many refer to themselves in this way: it helps the ego, helps marketing, and shines a patina of professionalism and respectability on their activities. But just because these terms are used, doesn't make them true. A more useful approach is to consider that [More]
Most service-based organizations compete based on Price/Expertise/Trust. But do these dimensions by themselves generate sustainable competitive advantage? Not necessarily: to develop competitive advantage requires taking each of these items to their logical conclusion. From price to value: Not only is competing on price usually not economically sustainable, most organizations do not want their brand to [More]
After a grueling amount of research, writing, and editing, Online PR and Social Media for Experts, Authors, Consultants, and Speakers is now available. Check it out at www.OnlinePRSocialMedia.com. The book itself is 130 pages, and while it is aimed at "experts", it is completely appropriate for those with expertise working [More]
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