One of today's mistaken beliefs is that traditional media (e.g. TV, radio, newspapers, and magazines) have no value. While it is true that they have lost readers and viewers, and that without their audiences, that ad revenues have also continued to slide. For most people, traditional media still has both [More]
Here are 20 ways... Social Media Write a blog post about it, but tie the news to the reader: answer the question "so what"? Create a mini-video (60-90 seconds), possibly including it within the blog, but also post it on YouTube. Update your LinkedIn Company page. Update your LinkedIn Status. Publish a [More]
The phone rings or an email arrives (or a Twitter direct message appears) from a journalist, asking for your opinion on a particular topic. What should you do? a) Panic b) Answer their questions c) ??? Journalists are half sleuth/half expert communicator: they are paid to find out what is [More]
Does this sound familiar? You have a website (or two), a marketing budget, and more than likely, a desire to grow. It doesn't matter if growth is defined as more event registrations, newsletter sign-ups, leads, or transactions - the problem is that too often, a web initiative doesn't always pull [More]
Are you an information thief? Have you ever plagiarized, pilfered, or "borrowed" someone else's knowledge or reputation? And has someone ever done this to you? Thanks to Google, we have the entire internet in front of us; it is too easy to use others' information without their knowledge or permission [More]
You've created your own YouTube masterpiece, and after three weeks, it has 137 views. While the number is gratifying, if you're like many first-time content producers, you are probably wondering how to improve the viewership... beyond 10,000. Or a million. Or ten million. While there is no way to predict [More]
To create a code, just Google the words QR Code and you'll find a number of no-cost web-based QR Code creators. To read the code, go to your smart phone's app store and do a similar search, then install what you find. (My favorite is ScanLife.) The QR code above, [More]
Consider the newest words entering our vocabulary: Kindle, Kobo, eReader, Nook, and Apple Books. Let me add one more: iCensorship. If the stats are to be believed, our eBook purchases on these devices are fast eclipsing traditional print books. This isn't surprising, as eBooks are not bulky, don't kill our [More]
Should social media be regulated and controlled? Should hardware and network providers be forced to open a one-way window for authorities to monitor the flow of conversation? These questions are once again being asked, as supposedly "civilized" societies erupt into violence, riots, vandalism, and hooliganism. In these cases, rioters changed [More]
After a grueling amount of research, writing, and editing, Online PR and Social Media for Experts, Authors, Consultants, and Speakers is now available. Check it out at www.OnlinePRSocialMedia.com. The book itself is 130 pages, and while it is aimed at "experts", it is completely appropriate for those with expertise working [More]
Each week, get Randall’s 60-second nugget on translating digital knowledge to action. Curious? Read 600+ past articles.
Δ