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Media

Checklist: 20 Top News Sharing Ideas

by Randall Craig on April 28, 2017

Filed in: Blog, Make It Happen Tipsheet, Media, Social Media

Tagged as: ,

When there is important news, how do you share it?  At the 30,000 foot level, the answer is simple: send an email and put it on Social Media.  When it comes to execution, however, many organizations miss great opportunities to get the word out.

Here are 20 ways…

Social Media

  • Write a blog post about it, but tie the news to the reader: answer the question “so what”?
  • Create a mini-video (60-90 seconds), possibly including it within the blog, but also post it on YouTube.
  • Update your LinkedIn Company page.
  • Update your LinkedIn Status.
  • Publish a LinkedIn article: similar to your blog post, but edited to be relevant for your Linked audience.
  • Write a Facebook post pointing to your blog.  And upload the mini-video.
  • “Boost” the Facebook post so that people will actually see it.
  • Tweet about the news, pointing to your blog, YouTube, or if possible, to a 3rd party source.  Add relevant hashtags.
  • Send semi-customized notes to your connections in LinkedIn: this can be done in batches of 50.

Email

  • Send a semi-customized email “blast” to specific segments of your list about the news.
  • Include it as an item in your monthly newsletter.
  • Change the standard corporate email signature to include a one-line link to the news.

General marketing and communications

  • Add it to relevant PowerPoint presentations.
  • Create a case study.
  • Use media relations to generate secondary publicity.
  • Use traditional or online pay-per-click advertising.

Probably the most effective way to get the news out is to take advantage of those closest to you.  They will know how and when to share the news in ways you couldn’t imagine.  And of course, there are more of “them” than you…

  • Let your internal team know, via email, intranet, townhall meetings, and internal social media.  (And for the most important news, you can also ask them to share with their networks on social media.)
  • Let key partners know, either by personalized email or a personal telephone call.
  • Ask key partners to participate in a YouTube interview, discussing the impact of the news on the industry.

This week’s action plan:  “News” doesn’t need to be news about your organization – it can be news that is relevant to your clients, prospects, members, suppliers, or staff.  In fact, no one really likes spending time with people who only talk about themselves.  This week, be a reporter: use this list to share relevant third party news with others.

Share with your peers:  What would you add to this list?

Note: The Make It Happen Tipsheet is also available by email. Go to www.RandallCraig.com to register.

Randall Craig

@RandallCraig (follow me)
www.RandallCraig.com
:  Professional credentials site
www.108ideaspace
.com: Web strategy, technology, and development
www.ProfessionallySpeakingTV.com
:  Interviews with the nation’s thought-leaders

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The phone rings or an email arrives (or a Twitter direct message appears) from a journalist, asking for your opinion on a particular topic.  What should you do?

a) Panic

b) Answer their questions

c) ???

Journalists are half sleuth/half expert communicator:  they are paid to find out what is happening, and then make it both understandable and relevant to their audience.   They must do this every day, often on exceptionally tight deadlines, so if/when you are called by them, how should you respond?

Here are ten media relations tips that can improve your performance, help you avoid panic, and give the journalist what they need for their story:

  1. Return the call immediately – they are on deadline. The first source who responds will be used; the others will miss the boat.
  2. If you have the expertise to answer their questions, take the interview. If not, offer to refer them to someone who does.
  3. Brainstorm the most likely questions they may ask, along with a few point-form sound-bite answers for each.  Have more detailed answers ready, should they wish to probe.
  4. Ask if they are looking for any other sources for interviews: since you likely know your industry better than they do, this can help save them time.
  5. If there is enough time between the query and the interview, ask a colleague to role-play the interview.
  6. If it is a video interview, make sure that you are looking presentable.
  7. If it is a radio interview, make sure that there is some water nearby.  And take the interview with a landline telephone in a quiet room.
  8. Ask if they need any other resources for their story: pictures, or a picture of you.  If you have written a related short article recently, ask if they might be interested in seeing it for possible inclusion as a sidebar.
  9. Ask them to refer to you in the story in the manner of your choosing.  For example, depending on the nature of the media query, I am Randall Craig, Author of The Everything Guide to Starting an Online Business, or Randall Craig, a Toronto-based management consultant, or Randall Craig, President of 108 ideaspace.
  10. Never ask to review their work or to see it prior to publication: it is unprofessional (and insulting to them.)

This week’s action item:  When the media calls, don’t panic: they called you because they believe that you have something of relevance to say on the topic.  This week, find some time to rehearse (and record) a mock media interview with a colleague. Practice makes perfect!

Social Media Insight:  Most traditional journalists are exceptionally well-versed on Twitter; monitoring your Twitter feed for media questions is critically important. Most bloggers have the same pressures that traditional journalists have, with the additional pressure of also running their blogging business.  No matter who reaches out, your subject matter expertise, your responsiveness, and respect for their pressures go very far.

Caveat: The more sophisticated the organization is, the more likely a designated individual is their official spokesperson.  If you are not this person, then your role would be to forward the media enquiry onwards.

Note: The Make It Happen Tipsheet is also available by email. Go to www.RandallCraig.com to register.

Randall Craig

@RandallCraig (follow me)
www.RandallCraig.com
:  Professional credentials site
www.108ideaspace
.com: Web strategy, technology, and development
www.ProfessionallySpeakingTV.com
:  Interviews with the nation’s thought-leaders

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Marketing Insight: Improving Web ROI

by Randall Craig April 25, 2013

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Are you an information thief?  Have you ever plagiarized, pilfered, or “borrowed” someone else’s knowledge or reputation?  And has someone ever done this to you? With the social web in front of us, it is too easy to use others’ information without their knowledge or permission – even if it is free.  Depending on how […]

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Viral Video Checklist

by Randall Craig May 25, 2012

You’ve created your own YouTube masterpiece, and after three weeks, it has 137 views.  While the number is gratifying, if you’re like many first-time content producers, you are probably wondering how to improve the viewership… beyond 10,000.  Or a million.  Or ten million. While there is no way to predict certain success, you can improve […]

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by Randall Craig May 9, 2012

Check out the latest brochure, advertisement, billboard, or business card, and you’ll see that ubiquitous square:  the QR Code.  For those who don’t know what about them, here is how they work:  a special “app” on your smart phone takes a picture of it, decodes it, and (usually) sends your smart phone’s browser to a […]

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Viewpoint: EBook Lawsuit? Next up is iCensorship

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Consider the newest words entering our vocabulary: Kindle, eReader, Nook, iBooks, and Kobo.  Let me add one more:  iCensorship. If the stats are to be believed, our eBook purchases on these devices are fast eclipsing traditional print books. This isn’t surprising, as eBooks are not bulky, don’t kill our forests, and they’re cheaper. Despite these […]

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Viewpoint: The case against social media regulation

by Randall Craig August 16, 2011

Should social media be regulated and controlled? Should hardware and network providers be forced to open a one-way window for authorities to monitor the flow of conversation? These questions are once again being asked, as supposedly “civilized” societies erupt into violence, riots, vandalism, and hooliganism. (Vancouver Canada and London England both come to mind.) In […]

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by Randall Craig December 13, 2010

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by Randall Craig November 3, 2009

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For those reading (or watching) the news, you may have seen me recently. I’ve been quoted (or have appeared) in the following newspapers, magazines, or TV shows: WebtalkRadio, August 24, 2009 London Free Press, August 17, 2009 CKNW Vancouver, August 13, 2009 Globe and Mail, August 3, 2009 CJOB Winnipeg, August 2, 2009 Note: The […]

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by Randall Craig July 20, 2009

For those reading (or watching) the news, you may have seen me recently. I’ve been quoted (or have appeared) in the following newspapers, magazines, or TV shows: CBC Radio One – 7 interviews, July 20, 2009 CFAX Victoria, July 7, 2009 Edmonton Sun, July 4, 2009 Globe and Mail, July 1, 2009 Globe and Mail, […]

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by Randall Craig June 16, 2009

For those reading (or watching) the news, you may have seen me recently. I’ve been quoted (or have appeared) in the following newspapers, magazines, or TV shows: Foundational Success, June 2009 Admin Assistant’s Update, June 2009 Globe and Mail, June 12, 2009 Miss Pink Slip: Adventures in Unemployment, May 27, 2009 Regina Leader Post, May […]

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For those reading (or watching) the news, you may have seen me recently. I’ve been quoted (or have appeared) in the following newspapers, magazines, or TV shows: CTV’s Canada AM, April 9, 2009 Wall Street Journal MarketWatch, April 8, 2009 CHML Hamilton, April 6, 2009 Globe and Mail, April 1, 2009 CKTB Radio, Mar 31, […]

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For those reading (or watching) the news, you may have seen me recently. I’ve been quoted (or have appeared) in the following newspapers, magazines, or TV shows: Canadian Newcomer Magazine, April 2009 Halifax Chronicle-Herald, Mar 23, 2009 mployr blog, Mar 11, 2009 Int’l Ass’n of MBAs, Mar 10, 2009 24 Hours Vancouver, Mar 9, 2009 […]

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by Randall Craig January 7, 2009

After a grueling amount of research, writing, and editing, Online PR and Social Media for Experts, Authors, Consultants, and Speakers is now available. Check it out at www.OnlinePRSocialMedia.com. The book itself is 130 pages, and while it is aimed at “experts”, it is completely appropriate for those with expertise working within an organization, whether they […]

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For those reading (or watching) the news, you may have seen me recently. I’ve been quoted (or have appeared) in the following newspapers, magazines, or TV shows: Saskatoon Star-Phoenix – August 16 Saint John Telegraph Journal – August 16 CKNW Radio Vancouver – August 13 Ottawa Citizen – August 13 Vancouver Province – August 10 […]

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by Randall Craig December 27, 2006

Today, I appeared on two very different radio shows. The first was CKTB in St. Catherines, a local market, where the host had a number of specific questions he wanted answered. It was a fast-paced Q and A format on the lunchtime talk show. The second interview was on CBC Radio One, for Freestyle, a […]

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by Randall Craig November 22, 2006

One of the greatest benefits of an open plan office is that people share information without the need to have meetings. Overhearing telephone conversations and impromptu discussions are great examples of “constructive eavesdropping” that can help the organization move forward. On the other hand, an open plan office deprives you of any sort of privacy […]

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