Skip navigation

Media

  • Checklist: 20 Top News Sharing Ideas

    Checklist: 20 Top News Sharing Ideas

    Here are 20 ways... Social Media Write a blog post about it, but tie the news to the reader: answer the question "so what"? Create a mini-video (60-90 seconds), possibly including it within the blog, but also post it on YouTube. Update your LinkedIn Company page. Update your LinkedIn Status. Publish a [More]

  • Ten tips for when the media calls

    Ten tips for when the media calls

    The phone rings or an email arrives (or a Twitter direct message appears) from a journalist, asking for your opinion on a particular topic.  What should you do? a) Panic b) Answer their questions c) ??? Journalists are half sleuth/half expert communicator:  they are paid to find out what is [More]

  • Marketing Insight: Improving Web ROI

    Marketing Insight: Improving Web ROI

    Does this sound familiar?  You have a website (or two), a marketing budget, and more than likely, a desire to grow.  It doesn't matter if growth is defined as more event registrations, newsletter sign-ups, leads, or transactions - the problem is that too often, a web initiative doesn't always pull [More]

  • Information Thief

    Information Thief

    Are you an information thief?  Have you ever plagiarized, pilfered, or "borrowed" someone else's knowledge or reputation?  And has someone ever done this to you? Thanks to Google, we have the entire internet in front of us; it is too easy to use others' information without their knowledge or permission [More]

  • Viral Video Checklist

    Viral Video Checklist

    You've created your own YouTube masterpiece, and after three weeks, it has 137 views.  While the number is gratifying, if you're like many first-time content producers, you are probably wondering how to improve the viewership... beyond 10,000.  Or a million.  Or ten million. While there is no way to predict [More]

  • QR Codes:  Qritical or Qraze?

    QR Codes: Qritical or Qraze?

    To create a code, just Google the words QR Code and you'll find a number of no-cost web-based QR Code creators.    To read the code, go to your smart phone's app store and do a similar search, then install what you find.  (My favorite is ScanLife.)  The QR code above, [More]

  • Viewpoint:  EBook Lawsuit? Next up is iCensorship

    Viewpoint: EBook Lawsuit? Next up is iCensorship

    Consider the newest words entering our vocabulary: Kindle, Kobo, eReader, Nook, and Apple Books.  Let me add one more:  iCensorship. If the stats are to be believed, our eBook purchases on these devices are fast eclipsing traditional print books. This isn't surprising, as eBooks are not bulky, don't kill our [More]

  • Viewpoint: The case against social media regulation

    Viewpoint: The case against social media regulation

    Should social media be regulated and controlled? Should hardware and network providers be forced to open a one-way window for authorities to monitor the flow of conversation? These questions are once again being asked, as supposedly "civilized" societies erupt into violence, riots, vandalism, and hooliganism. In these cases, rioters changed [More]

  • Online PR and Social Media for Experts, Authors, Consultants, and Speakers

    Online PR and Social Media for Experts, Authors, Consultants, and Speakers

    After a grueling amount of research, writing, and editing, Online PR and Social Media for Experts, Authors, Consultants, and Speakers is now available. Check it out at www.OnlinePRSocialMedia.com. The book itself is 130 pages, and while it is aimed at "experts", it is completely appropriate for those with expertise working [More]

  • Can tigers change their stripes?

    Can tigers change their stripes?

    Today, I appeared on two very different radio shows. The first was CKTB in St. Catherines, a local market, where the host had a number of specific questions he wanted answered. It was a fast-paced Q and A format on the lunchtime talk show. The second interview was on CBC [More]

CATEGORIES

Back to top