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Eight Great Social Media Reads

by Randall Craig on December 21, 2012

Filed in: Blog, Make It Happen Tipsheet, Management, Social Media

Tagged as: , ,

Out of all of the thinking, blogging, tweeting, posting, and speaking on the subject, here are some of the most practical – and thought-provoking articles on the topic.

1) When users defect:  Understanding why users leave, and what to do about it.

2) Six Steps to Strategic Blogging:  How to build an effective, focused, and commercially successful blog:

3) Social Choice For the first time ever, we have a window into people’s thoughts.  How do you react when someone says something nasty (or nice)?

4/5/6) Social Media ROI:  These are several Tipsheets exploring measurement – and how to improve your performance:
, More measurement, and ROI.

7) How to Create a Viral Video The title says it all!

8) Three marketing models:  This Tipsheet explores three of our fundamental models, and how they can help grow your influence, online and off.

9) Bonus read on Social Media Crisis management:  More important than ever – a must read for any leader.

This week’s action plan:  Do any of these concepts resonate?  If so, share this list with your colleagues. Not only will it bring them up to speed, but it will put you both on the same page.

Note: The Make It Happen Tipsheet is also available by email. Go to to register.

Randall Craig

@RandallCraig (follow me)
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.com: Web strategy, technology, and development
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Randall has been advising on Digital Strategy since 1994 when he put the Toronto Star online, the Globe and Mail's GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations. He is the author of eight books, including Digital Transformation for Associations, the Everything Guide to Starting an Online Business, and Social Media for Business. He speaks and advises on Digital Transformation, Digital Trust, and Social Media. More at

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