by Randall CraigFiled in: Blog, Branding, Communication, CRM, Make It Happen Tipsheet, Social MediaTagged as: Conversation, Customer Service, Digital Strategy, Proactive
Think back to when you last bought a book – did you check the reviews on Amazon? When you last booked a hotel – did you check the hotel rankings? There is an incredible conversation happening on the social web, and for the first time in history, there is transparency: these conversations are available. The benefits are obvious – but how should you react to this new openness, either as a consumer – or as an organization?
Here are four strategies:
Whichever strategy you choose (Ignore, Listen, Join or Host) it need not be exclusive. You may ignore one, join another, and host a third. The key is to be both intentional and strategic. This week, play the what-if game: What would be the impact if you moved up the hierarchy? (Try it and see.)
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