One of the most profound changes in the area of content creation is Generative AI (eg. ChatGPT, Bard, Copilot, etc.). Ask a question, and it will answer. Ask a second question, and it answers, remembering the context of the first. These tools are incredibly powerful, and can cut content development time (and ideation) dramatically. You probably already know this.

The question, however, is how to get the most from the system — that’s where our prompt strategy framework can help:

One of the most profound changes in the area of content creation is Generative AI (eg. ChatGPT, Bard, Copilot, etc.). Ask a question, and it will answer. Ask a second question, and it answers, remembering the context of the first. These tools are incredibly powerful, and can cut content development time (and ideation) dramatically. You probably already know this.

The question, however, is how to get the most from the system — that’s where our prompt strategy framework can help:

1. Context: Tell ChatGPT who you are, what you are hoping to write, the topic, and the needs of the audience. Also tell it not to begin writing, and ask it if it understands.
2. Include your input: Give ChatGPT a list of bullet points, and then ask it to write an introduction based on them. This puts some of your “reality” into the mix.
3. Ask ChatGPT to prompt you: “Please ask five key questions you need answered to help write this article (or blog, report, etc.). Share your responses back into ChatGPT, then ask it to write the article.
4. Get title ideas: “Write 15 alternative titles for this article”.
5. Summarize/Expand: After it has written the article, you can ask it to cut the length by XX%, or increase the length to XX words.
6. Improve SEO: Ask ChatGPT to generate keywords, and also to improve SEO in the article.
7. Change tone: While you might be happy with the output, you can ask it to rephrase the article to be more formal, more casual, more humorous, third (or first) person, more easily understood, etc.
8. Personalize: While the ChatGPT-generated article may be good, it is not really your own… yet. Take the output and then add relevant anecdotes, edit for your personal style, precise audience, and geography. And double check all “facts” that ChatGPT has added to ensure that they are all true.
9. Attribution: Ensure that anything that is quoted is properly attributed, and that any assertions that ChatGPT has written are not “generated” (eg. stolen) from elsewhere. While this is very difficult to currently ascertain, Google searches can help.
10. Repurpose: Once the article is completely final, you can ask ChatGPT to turn it into a Tweet, a shorter (or longer-form) piece, generate a meta description, etc.

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