by Randall CraigFiled in: Blog, Make It Happen Tipsheet, Promotion, Social Media, StrategyTagged as: Influence, Target
Have you ever been in a situation where everyone is “talking” about a particular movie, restaurant, or gadget? While the subject of the buzz was probably quite noteworthy, what isn’t known is how much professional marketing help it got along the way.
If you are looking to develop buzz for your organization or project, you can use these very same techniques:
Generating buzz doesn’t need to be an all-or-nothing equation. This week, give an existing project (or yourself) a boost by following just a few of these ideas.
Marketing Insight: Machine Learning, AI, and algorithms are also part of the equation. Consider, for example, the vastly different algorithms used by TikTok vs YouTube to suggest the next video to watch. While gaming the algorithm is pretty much impossible – we don’t know what’s in it, and it is always changing – following the recommendations in this post will still make a difference.
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