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  • Buzz the Buzz

    Buzz the Buzz

    Have you ever been in a situation where everyone is "talking" about a particular movie, restaurant, or gadget?  While the subject of the buzz was probably quite noteworthy, what isn't known is how much professional marketing help it got along the way. If you are looking to develop buzz for [More]

  • Persona Grata

    Persona Grata

    When you are doing a major presentation, writing a blog, or posting online, how do you know whether what you say is hitting the mark? And how can you improve the effectiveness of your message? One of the more clever techniques that marketers use for this purpose - and you [More]


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