by Randall CraigFiled in: Blog, Blogging, Communication, Make It Happen Tipsheet, Social MediaTagged as: Audience, Blogging, Digital Strategy, Engagement
If you have spent any time on Facebook, Instagram, or TikTok (and now, sadly, LinkedIn), you may have been the victim of over-sharing. You are subjected to pointless, and often narcissistic postings, often from people and organizations that should know better.
While the impact on you is wasted time, the posters often don’t consider the brand impact of their actions: Every posting, comment, picture, or video, tugs the brand in one direction or another.
How do you know if you should share (or post)? Before letting people know what you think, what you’re doing, or what you like, consider these guidelines:
Stop wasting your time and unfollow, de-friend, and disconnect from anyone who posts time-wasting comments. Then look at your own – and make the changes necessary so you aren’t the one being dropped.
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