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  • 15 factors for creating great videos (Part 2)

    15 factors for creating great videos (Part 2)

    Last week's Tipsheet focused on the top eight factors in creating a great video.  This week's Tipsheet takes it home, with practical advice gleaned from hosting 180 hours of Professionally Speaking TV, being interviewed hundreds of times in media, filming 100s of short promo videos for clients, and delivering countless [More]

  • 15 factors for creating great videos (Part 1)

    15 factors for creating great videos (Part 1)

    When it comes to video, it is better to be late to the game, than be an earlier adopter.  The reason why? We are no longer in the age of expensive experimentation: you can learn from the experience of others - and their mistakes. Here are 15 factors that can [More]

  • Eight Video Strategies

    Eight Video Strategies

    If you are reading this white paper, you are in the minority. Some people have challenges reading the English language. Others have difficulty without their reading glasses. And still others just don't enjoy reading at all. There is a reason why YouTube and TikTok – and TV, and Netflix – [More]

  • Viral Video Checklist

    Viral Video Checklist

    You've created your own YouTube masterpiece, and after three weeks, it has 137 views.  While the number is gratifying, if you're like many first-time content producers, you are probably wondering how to improve the viewership... beyond 10,000.  Or a million.  Or ten million. While there is no way to predict [More]

  • Location or Credibility?

    Location or Credibility?

    With so many Social Media sites out there, where should you spend your time? In the "olden days" of just a few short years ago, it was fairly simple: For business, spend time on LinkedIn. For personal, use Facebook (or in the "real" olden days, use MySpace). If you have [More]


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