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by Randall Craig on February 9, 2009

Filed in: Blog, Career Planning, Make It Happen Tipsheet, Planning, Strategy

Tagged as: , ,

Recently, Barack Obama was “inaugurated” as President of the USA. There are many things that we can do, prior to starting something new, that will increase our chance of success, even if we don’t have a budget of $150 million-plus for the effort. We can work on expectations, preparations, and celebrations:

Set Expectations: Remember that you are being hired to solve a particular problem. Because you were chosen over everyone else, there is an expectation that you will do a great job. Implication: the more honest and authentic you are during the selection process, the more realistic these expectations will be. Preparation: What will you do the first day on the job? The first week? The first month? Thinking through these questions – even if your plans eventually change – will help you determine your priorities… and the questions you should ask. President Obama was able to use the time between the actual election to his inauguration to prepare, although he arguably started preparing well before the election was even called.

Celebration: You got to where you are because of your friends, family, workmates, and managers; in fact, this expanded circle may even see your success as a validation of their mentorship – so why not celebrate it? Another reason for celebration: starting something new is often scary, so why not get a boost of self-confidence, especially before you begin? Remembering those who helped you can be done in many ways – no need for an inaugural ball.

This week’s action item: Expectation/Preparation/Celebration is not just for when you start a new job; use this model whenever you begin a new project, meet a new client, or do something for the very first time.

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Randall Craig

@RandallCraig (follow me)



Randall has been advising on Web and Social Strategy since 1994 when he put the Toronto Star online, the Globe and Mail's GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations. He is the author of seven books, including the recently released "Everything Guide to Starting an Online Business", and speaks across North America on Social Media and Web Strategy. More at and

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