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Planning

  • Six Tests for Testing Trends

    Six Tests for Testing Trends

    How often have you read a prediction, statement, or about a trend, and began to wonder if it were true?  Sadly, with so many instant experts, pundits, and self-serving gurus, it is sometimes difficult to tell fact from fake news. Here are six tests that can help you improve your signal-to-noise ratio: A trend is defined to be a [More]

  • 14 key digital planning reads

    14 key digital planning reads

    Do you have a pile of reading, perhaps sitting at the corner of your desk?  Clippings that seem particularly important that you would get to "at some point"?  Or perhaps, a digital version kept safely in an obscure folder, just waiting for you to find the time to read? These clippings are [More]

  • Avoiding tech project failures (2)

    Avoiding tech project failures (2)

    Have you ever had a problem - or a disastrous - project in your organization?  When this happens, it is often "clear" that the problem is with the consultants hired to help, and sadly, this is often true. But is some of the fault also with your organization?  While a previous [More]

  • Avoiding tech project failures

    Avoiding tech project failures

    Has your organization invested in a “game-changing” software project, only to discover that the promised benefits never really materialize?  Or that the implementation was so flawed that the system is regarded as a financial and operating disaster? Sadly, this happens far more than it should… but must this always be [More]

  • Marketing Insight: Improving Web ROI

    Marketing Insight: Improving Web ROI

    Does this sound familiar?  You have a website (or two), a marketing budget, and more than likely, a desire to grow.  It doesn't matter if growth is defined as more event registrations, newsletter sign-ups, leads, or transactions - the problem is that too often, a web initiative doesn't always pull [More]

  • Social Media Measurement (Part Two)

    Social Media Measurement (Part Two)

    Over the last year (or three), how much time have you spent Linking In, Tweeting, Facebooking, Blogging, and using other social tools?  If you are like most, getting a return on your time investment probably has crossed your mind:  Is all this time actually paying off?  Is it worth the [More]

  • Social Media Measurement

    Social Media Measurement

    How do you know if you are successful using Social Media?  While the answer a few years ago may have been it's so experimental, we'll have to see, the answer from some today is similarly dissatisfying:  Social Media ROI is comparable to computing the ROI of a telephone. We can [More]

  • Management and Measurement

    Management and Measurement

    When the economy is tight, most organizations face a financial call-to-action: tighten your belts, manage costs, and cut-cut-cut. This seems reasonable - financial management will rationalize that revenues no longer support a "higher" level of expenditure, so either sales must increase, or expenses must be cut. But how are these [More]

  • Viewpoint: Will Facebook Take Over the World?

    Viewpoint: Will Facebook Take Over the World?

    You may not realize it, but the game playing, ad-serving, stalker-friendly site called Facebook has long busted out of it's walled garden and moved into the "real world" in a very big way. And it is having profound implications for government, other businesses, and each of us as individuals. Unless [More]

  • No Digital Dial Tone

    No Digital Dial Tone

    For many of us, Social Media has become ubiquitous: we couldn't imagine a day without Facebook, Twitter, LinkedIn, YouTube. or TikTok. For many companies, Social Media is at the core of their marketing strategies. But what if the plug was pulled? What if the government, or a technical disaster, caused [More]

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