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Digital Strategy

  • Social Media Tick Box

    Social Media Tick Box

    "We've got that covered" is a very satisfying thing to say when you are asked what your organization is doing to engage stakeholders online. Sadly, our research, covering 400 different organizations across the country, shows this isn't true: very few actually are "covered". The next year's research on the same [More]

  • Earning the Right

    Earning the Right

    Have you ever felt that something was missing with your digital communications? That your Tweets, Posts, and Status Updates were being disregarded - almost as if you are speaking to an empty auditorium? That you may have lots of "friends", but it seems that they are more absent than friendly. [More]

  • Social Media Measurement (Part Two)

    Social Media Measurement (Part Two)

    Over the last year (or three), how much time have you spent Linking In, Tweeting, Facebooking, Blogging, and using other social tools?  If you are like most, getting a return on your time investment probably has crossed your mind:  Is all this time actually paying off?  Is it worth the [More]

  • Information Thief

    Information Thief

    Are you an information thief?  Have you ever plagiarized, pilfered, or "borrowed" someone else's knowledge or reputation?  And has someone ever done this to you? Thanks to Google, we have the entire internet in front of us; it is too easy to use others' information without their knowledge or permission [More]

  • Social Attention Span

    Social Attention Span

    How long is your attention span?  How long is the attention span of your clients, colleagues, or kids?  The conventional wisdom is that it is very short - 30 seconds - the length of a typical TV commercial.  Supposedly, the attention span of a Gen-Xer is even shorter. Thankfully, both [More]

  • Generation Gap

    Generation Gap

    Look around: who are the Digital go-to people in your office?  Look around again, and identify the people with the strongest business acumen.  In almost all organizations, the first group is younger, with-it hipsters, while the second group is typically much older.  Getting these groups on the same page can [More]

  • Attraction and Conversion

    Attraction and Conversion

    Are you one of those thousands (millions?) who build a social profile, only to find that you have very few "friends"? Maybe you are one of those millions (or billions?) of businesses that have built a website, but have found that no one is calling? Or no one is buying? [More]

  • Exit the Bubble: Unfinding Your Tribe

    Exit the Bubble: Unfinding Your Tribe

    Do you actively seek out different opinions than your own, or unwittingly reinforce your personal world-view by only consuming "agreeable" content? While we may think we do the former - who doesn't have a self image of being open-minded - too often we live in a bubble. The promise of [More]

  • Your Daily Social Media Routine

    Your Daily Social Media Routine

    How do you spend the first 20 minutes at the office each day? If you were in the 1970's, you would spend the time reading the newspaper, then organizing your inbox (the box on your desk), and finally looking at your calendar before "starting" your day. In the 1980's, you [More]

  • Social Choice: Ignore, Listen, Join or Host

    Social Choice: Ignore, Listen, Join or Host

    Think back to when you last bought a book - did you check the reviews on Amazon? When you last booked a hotel - did you check the hotel rankings?  There is an incredible conversation happening on the social web, and for the first time in history, there is transparency: [More]

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