by Randall CraigFiled in: Blog, Insight, Make It Happen Tipsheet, Management, Personal DevelopmentTagged as: Digital Strategy, Governance, Leadership, Strategy
In just about every organization, the focus is on action. The connotations of words such as goals, objectives, action plans, and status updates are all positive, and are viewed as necessary for organizational, professional, and personal success. (Even these Tipsheets, over 600 of them, each end with This Week’s Action Plan).
Yet is the path to achievement exclusively achieved through action? Or is action necessary, but not necessarily sufficient?
Said another way, if the focus is on action, urgency, and getting things done, is something being lost in the process? Can an organization (or you as an individual) do better with less action, and more of something else?
Strangely, the answer is yes. We can spend time thinking – the most underrated activity around. We typically don’t do it for several reasons: it’s hard. We are out of practice. We’re stretched for time. And there is a bias against it: Thinking looks strangely like “sitting around”… doing nothing.
So what is the case for spending time thinking? A few of the benefits:
Yet despite these benefits, many people do not have the time to actually sit and think. Or are uninspired about scheduling a block of time in their calendar to spend time thinking. Here’s the good news: there are literally hundreds of inspiring (and practical) ways to spend time thinking. Here are 11 of them:
The beauty of thinking is that we are all fully equipped with all of the tools we need: our brain. It’s just a matter of using it.
Thinking may be hard if you’re out of practice, so schedule a specific time to do it this week, and each week going forward. That’s it.
Marketing Insight #1: Like our body’s muscular systems, the more the brain is exercised, the better and more efficient it becomes. If an organization truly wishes to operate at peak efficiency, then it must not just hire smart people, but also require them to think.
Marketing Insight #2: Notwithstanding the importance of thinking time, the case for action cannot be overstated. Getting things done is difficult, and thus too many organizations (and people) are paralyzed by inaction. The best outcome is always when both thinking and action occur together, and when an organization’s culture rewards both.
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