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13 Social Media New Year’s Resolutions

by Randall Craig on December 20, 2011

Filed in: Blog, Make It Happen Tipsheet, Social Media

Tagged as: , , ,

Are you one of those people who have given up on New Year’s resolutions?  If you are active on the Social Web, an annual review – and a few resolutions – can make a significant difference to your effectiveness.  Here’s my take on a few you should consider:

This Week’s (Year’s) Action Plan:

  1. Review and update all of your profiles. Once a year isn’t so often to update your profiles.
  2. Remove out-of-brand comments and photos from profiles.  They creep in from others, but impact your brand directly.
  3. Disconnect and ‘Defriend’ connections who use the tools to fill your page with irrelevant and time-wasting comments.
  4. Isolate your personal from your professional Social Media time: nothing wrong with playing Farmville – but this isn’t work, it is  entertainment, no different than sitting in front of the TV.
  5. Figure out Twitter if you haven’t already. Hint: it’s about the relationship, not the broadcasts.
  6. Think about doing a blog. If you’re not sure how to start, click here for a few ideas.
  7. Link your profiles together to improve your personal productivity and spread your perspective further. For example, you can embed a blog within your LinkedIn profile, and wire in your Twitter feed at the same time.
  8. Begin monitoring your social footprint. Use Google Alerts, and sign-up for the free version of Hootsuite.
  9. Set some goals: If you’re going to spend time on this activity, it pays to think about what you will get for your efforts before you start.
  10. Use Social Media to connect to people in the real world. A computer won’t buy from you or give a job – a real person will.
  11. Participate in one relevant discussion group or online forum. Not only will it expand your network, it will provide context and connection to what is happening in your field.
  12. Take advantage with what your organization is already doing in the Social Media world: Connect, comment, vote, blog, tweet and retweet.
  13. Finally, stop doing what isn’t working and focus on what is.  (What might be working:  not getting traction, it’s taking too long, not enjoyable, not enough ROI)

Today’s Action Plan: Unlike most New Year’s Resolutions, this list isn’t actually that hard.  Why wait for a special invitation: choose one of these and take care of it today.

And here’s a question for you:  do you have any Social Media resolutions of your own?

Note: The Make It Happen Tipsheet is also available by email. Go to to register.

Randall Craig

@RandallCraig (follow me)
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Randall has been advising on Web and Social Strategy since 1994 when he put the Toronto Star online, the Globe and Mail's GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations. He is the author of seven books, including the recently released "Everything Guide to Starting an Online Business", and speaks across North America on Social Media and Web Strategy. More at and

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