Forget likes, shares, retweets, and comments: how can you use Social Media to actually sell products? (Here's a post on selling services.) To do so effectively means understanding two key concepts: the funnel, and conversion. The funnel refers to the process that prospects go through before they actually put down [More]
Are you one of those people who have given up on New Year's resolutions? Even if you have, an annual review of your digital profile - and a few resolutions - can make a significant difference to your effectiveness. Here's my take on a few you should consider: This Week's [More]
How can you do better at job interviews? It's not about being "lucky", nor is it about winning a beauty contest, it's about preparation, presentation, and perseverance: Fish where the fish are: Only apply for those positions where you have a strong chance of success. Energy wasted with pointless applications [More]
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