An annual review of your digital profile – and a few resolutions – can make a significant difference to your effectiveness. Here’s my take on a few you should consider:

This Week’s (Year’s) Action Plan:

1. Review and update all of your profiles. Once a year isn’t so often to update your profiles.
2. Remove out-of-brand comments and photos from profiles. They creep in from others, but impact your brand directly.
3. Disconnect and ‘Unfriend’ connections who use the tools to fill your page with irrelevant and time-wasting comments.
4. Isolate your personal from your professional social media time: nothing wrong with playing Farmville 2 if that’s your thing – but doing so isn’t work, it is  entertainment, no different than sitting in front of the TV.
5. Figure out X (formerly Twitter) if you haven’t already. Hint: it’s about the relationship, not the broadcasts.
6. Think about doing a blog. If you’re not sure how to start, click here for a few ideas.
7. Link your profiles together to improve your personal productivity and spread your perspective further. For example, you can embed a blog within your LinkedIn profile, and wire in your X feed at the same time.
8. Begin monitoring your online profile. Use Google Alerts, and sign-up for the free trial of Hootsuite.
9. Set some goals: If you’re going to spend time on this activity, it pays to think about what you will get for your efforts before you start.
10. Use social media to connect to people in the real world. A computer doesn’t sign contracts – a real person does.
11. Participate in one relevant discussion group or online forum. Not only will it expand your network, it will provide context and connection to what is happening in your field.
12. Take advantage with what your organization is already doing online: Connect, comment, vote, blog, tweet and retweet.
13. Finally, stop doing what isn’t working and focus on what is. (What might be working:  not getting traction, it’s taking too long, not enjoyable, not enough ROI.)

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