Make It Happen
My Tipsheets are chock full of ideas. They are all aimed at translating knowledge into a quick, action-oriented 60-second nugget.

First Name:
Last Name:
Tipsheet Archive
Randall's Resources
Whenever I speak or write, I often prepare extra "bonus" materials.
Enter the Resource Code to access this special content:
Resource Code:
Try this example Resource Code: eventplanning

Social Media Fatigue

by Randall Craig on July 19, 2011

Filed in: Blog, Make It Happen Tipsheet, Social Media, Time management

Tagged as: , , , ,

If you’re like most people, you get three types of email: the kind you want, the kind you don’t want (spam), and invitations to “connect” on the latest social media website. It’s this third category that poses  a problem: responding yes is time consuming (and sometimes inappropriate), but responding no might be taken as insulting. And the incessant nagging from these sites to respond means that a decision to ignore means you’re playing a losing game of whack-a-mole.

What is one to do? Here are two ideas that might help;

  • Set a strategy for how social media fits into your overall marketing, HR, and stakeholder engagement plans. Each of your social media initiatives should have a goal, monitoring, and (hopefully) some real-world integration. If a new site doesn’t fit into your plan, then ignore it until the next planning cycle.
  • Set a policy for responding to requests from each of the key social media sites that you are interested in. For example, for LinkedIn you may choose to only connect with those where you have a real-world relationship. Other sites, such as Facebook, may have a completely different policy, such as “yes” to everyone.

This week’s action plan: The number of social media oriented e-mails that clog your inbox can be overwhelming. This week, reduce your social media fatigue by logging into each social media site and changing your email notification settings so that fewer get sent.  In Social Media, often less is more.

Note: The Make It Happen Tipsheet is also available by email. Go to to register.

Randall Craig

@RandallCraig (follow me)



Randall has been advising on Web and Social Strategy since 1994 when he put the Toronto Star online, the Globe and Mail's GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations. He is the author of seven books, including the recently released "Everything Guide to Starting an Online Business", and speaks across North America on Social Media and Web Strategy. More at and

Previous post:

Next post: