Over the last year (or three), how much time have you spent Linking In, Tweeting, Facebooking, Blogging, and using other social tools? If you are like most, getting a return on your time investment probably has crossed your mind: Is all this time actually paying off? Is it worth the [More]
How do you know if you are successful using Social Media? While the answer a few years ago may have been it's so experimental, we'll have to see, the answer from some today is similarly dissatisfying: Social Media ROI is comparable to computing the ROI of a telephone. We can [More]
If you're like most people, you get four types of email: the kind you want, the kind you don't want (spam), invitations to "connect" on the latest social media website, and updates from your social media platforms. It's the third and fourth categories that poses a problem: responding yes is [More]
Too often it is the marketers, advertisers, PR folks, and others involved in the sales process who "own" digital within an organization. This isn't surprising, but it is unfortunate. The development of relationships is critically important in just about every organizational department, and each person's individual success. And digital transformation [More]
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