by Randall CraigFiled in: Blog, Growth, Make It Happen Tipsheet, WebTagged as: Conversion, Legal Compliancy, Marketing Automation, Mobile, Sales, SEO, Technology
Are you really satisfied with the response rate of your newsletter registration form on your website? Do you think that, just maybe, your list could be bigger?
Instead of thinking of the sign-up form as a sign-up form, think of it as a transaction. The user – a prospective client – is paying for your newsletter with their data. They weigh the value that they may receive from you against the value of their first name, last name, and email address. If the transaction seems “pricey” – there is not enough value – then you have not earned the right to have them on your list. They don’t register.
To grow your list, and improve your registration rate, you need to build trust. Here are seven ways to do this:
What do your web subscription forms look like? This week, build more trust by implementing at least one of these ideas.
Marketing Insights: (1) More than anything else, the quality of what is actually in your newsletter will determine your success. It drives your brand, and increases the newsletter’s pass-along factor. Skip the gimmicks, and focus on being relevant: write what people will read, and the number of your sign-ups will take care of themselves. (2) These same ideas for increasing newsletter subscriptions can also be applied to sales pages and customer support pages.
Marketing Caveat: Just because someone has signed up, doesn’t mean you have the right to send them whatever you want. Ensure that your sign-up forms are compliant with relevant legislation (CASL as an example), or your mistake may cost you – and your brand – dearly.
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