Most leaders are not aware of the range of risks that lurk behind the shiny pull of many Social Media sites and activities. Many can be mitigated if identified in the planning stages, through training, policy, or through changes of internal process. Monitoring can catch others; early detection can lessen [More]
In the traditional channels, there have long been built-in checks-and-balances to prevent abuse. With so few TV and Radio stations, newspapers, and magazines, these channels developed policies for who they would accept as an advertiser. And as journalists, their reporting was both objective and fact-checked. It was hard for fringe [More]
Have you ever considered whether you should comment on a post that mentions you or your organization? As a leader, have you ever been concerned that someone in your organization might choose to respond inappropriately? If so, consider these four tests for choosing when to respond: Is the post legal? [More]
Are you really satisfied with the response rate of your newsletter registration form on your website? Do you think that, just maybe, your list could be bigger? Instead of thinking of the sign-up form as a sign-up form, think of it as a transaction. The user - a prospective client [More]
With seven-digit penalties, many marketers are looking carefully at how they are addressing the Canada Anti-Spam Law (CASL) and similar legislation in other parts of the world. Unfortunately, many are making a critical error that may later haunt them - and cost. They are assuming that an email "double-opt-in" constitutes Express [More]
There is no doubt that SPAM - unwanted commercial electronic messages - is a major problem. It consumes internet bandwidth, clogs our inboxes, and saps productivity. The solution - spam filters - often makes the problem worse by wrongly filtering legitimate communications into the junk mail folder. Another solution, legislation, [More]
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