You’re in the elevator, or waiting in line at the coffee shop, and someone says to you “Aren’t we going to meet in just a few minutes? Tell me about yourself…”

While you may not be ready to meet the person right then and there, the opportunity to make a positive impression is one that you do not want to miss. The term Elevator Pitch itself comes from the metaphor of the elevator: your “pitch” must be made before the elevator stops and the doors open.

But what makes a great elevator pitch great?

Most importantly, remember that the person you are speaking to doesn’t really care about you: they only care about how you can solve their problems. With this in mind, you will need to describe yourself in a way that actually adds value to the listener: it can be one sentence, or five. Some guidelines:

• The importance of research: if you don’t know the issues, then how will you know what is important to them?
• The elevator pitch must be framed in terms that are benefits to the listener.
• The pitch should contain some emotion or passion — but don’t over do it.
• The pitch should never sound contrived or rehearsed – it must appear spontaneous and authentic.

Does this topic resonate? Reach out to Randall: he can present it to your group.  (More presentation topics)
Download Randall’s professional credentials: Speaker credentials one-sheet or Management Advisory credentials.

Content Authenticity Statement: 100% original content: no AI was used in creating this content.

@RandallCraig (Follow me for daily insights)
www.RandallCraig.com: Professional credentials site.