by Randall CraigFiled in: Blog, Business Development, Communication, Make It Happen Tipsheet, Professional DevelopmentTagged as: Communication, Job Search
You’re in the elevator, or waiting in line at the coffee shop, and someone says to you “Aren’t we going to meet in just a few minutes? Tell me about yourself…”
While you may not be ready to meet the person right then and there, the opportunity to make a positive impression is one that you do not want to miss. The term Elevator Pitch itself comes from the metaphor of the elevator: your “pitch” must be made before the elevator stops and the doors open.
But what makes a great elevator pitch great?
Most importantly, remember that the person you are speaking to doesn’t really care about you: they only care about how you can solve their problems. With this in mind, you will need to describe yourself in a way that actually adds value to the listener: it can be one sentence, or five. Some guidelines:
Write a 20 second elevator pitch for yourself, and record it. Does it pass the litmus test of being listener-focused, or is it exclusively about “me”? Look for a few opportunities this week to test-drive a customized version with these new contacts. Each time you use say it will increase your comfort, and your confidence.
Marketing insight: Elevator pitches are for organizations as well. The challenge is that everyone – not just you – will need to be singing the same tune. And they will need to be doing it in person, as well as online in Social Media.
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