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Job Search

Even from the most committed employees, one question comes up over and over again: how to use Social Media to find your next job.  It might be couched in different language (How do I develop professional profile/How do I take advantage of Social tools for support, etc), but the question remains.  How can you use Social Media to find your next role?

Given the competition and the tough economy, all of the stars need to align to best give you a chance.  Test yourself: how many of these steps have you really done well?

1) Complete your LinkedIn profile:  This doesn’t just mean adding your experience, but soliciting meaningful recommendations, adding “real” connections, and using descriptive keywords so that you can be found when searched.  It also means adding a summary, education, certifications, etc.

2) Cleanse your social thumbprint:  Too often we don’t consider who might read our personal profiles, and whether what is posted – by us or by others – might possibly disqualify us from consideration.  Cleansing your profiles of out-of-brand pictures and inappropriate content is a great first step.  Managing your personal brand proactively and strategically is far better.  And if you understand the privacy controls, use them.

3) Move from passive to active:  Before meeting with any networking contact or interview, search for the person in LinkedIn to identify the common relationships.   Instead of clicking “connect”, pick up the telephone and ask your connection about the person you are going to meet.  This will yield a significant benefit for when you meet, and will also strengthen your relationship with your connection.

4) Stay up to speed:  Keep up-to-date with the latest issues and trends in your industry, through LinkedIn groups, by following thought-leaders on Twitter (I’m at @randallcraig…), by monitoring Twitter hashtags, to participating in web discussion groups.  Nothing shouts relevance than a person who understands the issues, and their impact.

5) Strategic Status updates:  Most Social Media sites, including Twitter, Facebook, and LinkedIn allow a status update.  Instead of being verbose (and perhaps irrelevant), use your Tweets and Updates to showcase your value and connection.

6) Start a blog:  Social Media and your resume have one thing in common – they speak to what you have done.  A blog speaks to how you think, and allows your network to understand the depth of your expertise.  While there are downsides to a blog (time commitment, writing quality, etc), it can improve your profile significantly.  A simple blog where you write 3-4 paragraphs weekly is all that is necessary to gain these benefits.   Here’s my quick (free) course on blogging.

7) Monitor and respond:   Listen to what is happening on the web using monitoring tools including Google Alerts (for new pages on Google), and Hootsuite (for the latest status updates).  Beyond monitoring your own name, monitor for positions requiring your expertise, target companies, and key industry terminology.  Finding out what is happening in real time means that you can be the first to share that news with your network… or the interviewer.

Interestingly, the same things that will make you more valuable to another organization, will make you more valuable to your current one.  And the more valuable each person is to their current employer, the more valuable the entire organization becomes.

This week’s action plan:  Which of these seven steps have you not yet addressed?  This week, choose a few, and put them on your to-do list.

Note: The Make It Happen Tipsheet is also available by email. Go to to register.

Randall Craig

@RandallCraig (follow me)
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Twitter Job Search

by Randall Craig on June 23, 2010

Filed in: Blog, Career Planning, Make It Happen Tipsheet, Social Media

Tagged as: ,

Much has been said about Twitter, but how can you use it when you’re trying to sell yourself into your next role? It may be easier than you think; consider these four strategies:

1) Networking: Reach out to your “followers” on Twitter to let them know that you are currently looking for a new role.  At the same time, strategically let your network know about relevant resources in your area of expertise, to demonstrate that you are plugged into the latest issues and trends. Don’t nag them with constant reminders of your joblessness, but remind them of your value by ensuring that there is value in each interaction.

2) Searching: By following others – target companies, recruiters, etc – you can be alerted to opportunities they are advertising, often before your competition.  If you aren’t following your targets, use Twitter Search to find them first.

3) Research: Prior to a job interview, use Twitter search to learn about immediate issues and trends; search for the company name, the industry, and the interviewers’ names.

4) Defense: Don’t get disqualified from a potential position just because a recruiter or hiring manager doesn’t like what they see about you in Twitter – or Facebook, LinkedIn, or YouTube.  Your personal brand is everywhere, so make sure that everything – your posts, your Twitter background, your bio – reflect you as a consummate professional.

What if you’re not looking for a job? And what if you don’t Twitter? These strategies give you some perspective on how Social Media can change the “traditional” way something is done.

This week’s action plan: These same Twitter techniques (Networking, Searching, Research, and Defense) are just as powerful when used in the selling process. This week, try one of these out – you may be surprised at what you find.

Note: The Make It Happen Tipsheet is also available by email. Go to to register.

Randall Craig

@RandallCraig (follow me)


It’s (not) all about me

by Randall Craig January 23, 2007

Even if your day job isn’t “sales”, how often do you engage in the act of selling? More than you might realize. We pitch ideas to our managers. We sell our employees on what they should do. We (try to) convince our children why one course of action is better than another. And certainly, when […]

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Elevator Pitch – Going Up

by Randall Craig December 5, 2006

You’re in the elevator, or waiting in line at the coffee shop, and someone says to you “Aren’t we going to meet in just a few minutes? Tell me about yourself…” While you may not be ready to meet the person, the opportunity to make a positive impression is one that you do not want […]

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Experiences, not Experience

by Randall Craig October 17, 2006

People collect the craziest things: movies, music, books, shoes, coins, and spoons are just some examples. But what about collecting experiences? Experiences are activities that either give you new skills, or improve existing ones. Experiences give you perspective, flexibility, and develop your business acumen: all critical for your career success. Unlike collectible coins, we can’t […]

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