Picture this scenario: you get an email from your manager, letting you know that a complaint (or a picture, or a video) about your organization has gone "viral". You check it out, and indeed it is embarrassing... and it is everywhere. What do you do? In a previous post, I [More]
How long ago did you (or your organization) start your Social Media "work"? Likely, a number of years ago. Remember this? First came LinkedIn: you filled out your profile, asked for (and responded to) connection requests. Then you asked for (and responded to) recommendation requests, asked (and responded to) questions, [More]
Unless you are a turtle, you know that "the cloud" is not referring to weather, but to deploying tech online. And if you believe the ad copy, just about any problem can be solved merely by "putting it on the cloud". Can this really be true? Is the hype even [More]
What do Google, Apple, HP, Facebook, and General Motors have in common? Those with a financial background might suggest that each of these companies has a market capitalization in the billions. The patriotic would suggest that each is an example of American ingenuity – and that each represented the best [More]
There is nothing as humorous - or sad - as outdated laws. Every jurisdiction has them: No cow or sheep grazing in public gardens All businesses must provide rails to tie up horses No walking backward while eating chestnuts Unfortunately, many organizations face a similar problem: rules and regulations that [More]
At one time, were you riding high with a ton of "Friends"? Then you realized that many of your Friends were there in name, but had zero engagement? Or you maintain a presence on one platform (MySpace?!?), and realize that it no longer meets your needs - because no [More]
With millions of pages written on the subject, presumably there is an answer for every Digital Strategy question that comes up. Unfortunately, this is not the case - and it's not Google's fault. When the web first started, the challenge was that with so few sites, there was very little [More]
In your professional field, who is the best at what they do? Chances are, you didn't name yourself. This is not surprising - between personal modesty, and our competitive instinct to look over our shoulders, we will usually make the comparison to others. Management experts will tell you that a [More]
When the economy is tight, most organizations face a financial call-to-action: tighten your belts, manage costs, and cut-cut-cut. This seems reasonable - financial management will rationalize that revenues no longer support a "higher" level of expenditure, so either sales must increase, or expenses must be cut. But how are these [More]
You may not realize it, but the game playing, ad-serving, stalker-friendly site called Facebook has long busted out of it's walled garden and moved into the "real world" in a very big way. And it is having profound implications for government, other businesses, and each of us as individuals. Unless [More]
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