Despite the frenzy everywhere else, many leaders look at their corporate Social Media initiatives, and wonder why there isn't a better return on their investment. Many marketers, despite implementing clever campaigns, secretly worry about the same thing. Here's the question: is there some special social secret sauce that can dramatically [More]
Have you ever been in a situation where everyone is "talking" about a particular movie, restaurant, or gadget? While the subject of the buzz was probably quite noteworthy, what isn't known is how much professional marketing help it got along the way. If you are looking to develop buzz for [More]
When someone sends a nastygram directly to you via email, it's easy to deal with them directly: there's just one person. But on Social Media, a nasty post gets broadcast everywhere. And when others start repeating, retweeting, and adding to the message, the problem escalates further. Many are woefully unprepared [More]
Have you felt the pressure to write a blog? If so, you're not alone - many people (and organizations) succumb to the pressure. This results in a sparse, poorly written blog, disconnected from strategy, and which is eventually abandoned. Of course, the embarassing initiative is preserved forever somewhere on the [More]
Whenever there is uncertainty, we look for answers. We investigate alternatives, and then choose a course of action. Often, however, we are unsatisfied with the results, or have a sinking feeling that we've missed a key piece of information along the way. Albert Einstein had an interesting approach to this: [More]
If you are old enough to remember Black and White televisions, then you're old enough to remember how revolutionary color television was. If not, perhaps you remember how the microwave oven changed how the world cooked? Or what it was like without the internet, let alone Facebook, YouTube, or Google. [More]
When you think about negotiations, what comes to mind: The pricing on that new proposal? Management vs Labor? Salary negotiations? Too often, negotiations are rife with conflict, winners and losers, and power-plays; it is no wonder that many people find them uncomfortable, and very often avoid them. (Or get taken [More]
What can we do, prior to starting something new, that will increase our chances of success? Back in 2009, when Barack Obama was "inaugurated" as President of the USA, he taught us many great lessons... even if we don't have a budget of $150 million-plus for the effort. We can [More]
If you were to write a book on your professional expertise, what would you call it? If you're not exactly sure, then you're not alone. In a certain sense, many of us go through our entire careers like a book without a title. Or a book with a poor title. [More]
For those who watch the Super Bowl each year, you may have noticed that the quarterback calls out a series of numbers before receiving the ball. Or you may have noticed that whenever a group of players run down the field, they always go in a certain formation. This type [More]
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