by Randall CraigFiled in: Blog, CRM, Make It Happen Tipsheet, Strategy, ViewpointTagged as: Strategy, Technology
Unless you are a turtle, you know that “the cloud” is not referring to weather, but to deploying tech online. And if you believe the ad copy, just about any problem can be solved merely by “putting it on the cloud”. Can this really be true? Is the hype even close to reality?
The cloud is actually quite simple: it is variously the on-demand storage, and on-demand processing power of applications that “live” on the internet, instead of in corporate server rooms.
Why the interest? Consider the benefits:
Cloud computing isn’t just for large enterprises. Google Workspace provides incredible functionality for pennies per day per user. Ringcentral moves an entire phone system online. Salesforce.com and ActiveCampaign provide complete turnkey CRM (Customer Relationship Management) systems. And if you want to write custom applications yourself, Amazon AWS will provide on-demand storage space and processing power.
Despite the great promise of the cloud, much of the advertising about the cloud is ridiculous, and should be a red flag for anyone considering a new technology or business initiative. Before moving anything to the cloud, here are some important questions that should be addressed:
Will the cloud solve the world’s problems? Of course not – but the cloud is a critical tool that has changed the world’s IT landscape. Becoming aware of the opportunity it represents, and how it might be used is prudent. Mindlessly jumping on the bandwagon is not.
Your organization’s choices for cloud service providers several years ago may not be the right ones for today. This week, take an inventory of the providers you use, and assess whether there is a case for change.
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