Have you ever put your social influence to the test? Or said another way, do others find you half as interesting as you do yourself? If you're not sure, here are seven ideas that might spur some different thinking. 17 Ways to Great Social Engagement: Not sure why your blog [More]
Most entrepreneurs have a secret that most larger organizations have sadly forgotten: Cut your costs and you'll make more money. And in no other area is this more true than in the area of marketing. Why is this? 1) Momentum of the past: If traditional advertising and promotion have always [More]
Have you ever been in a situation where someone has used a word that seemed wrong? Or maybe out-of-place, suboptimal, or or ill-considered? Each of these three words means something slightly different, and each tugs a slightly different emotional chord, although in this case, they are all negative. The words [More]
Looking for the fine print on successfully using Twitter/Chat at your event? Here is Part two: [Read part one] 1) Choose a hashtag: Choosing a unique hashtag is critical; if you choose one that another organization is using, then their comments will be mixed in with yours. CAFE, for example, [More]
You've decided - or you've been told - that it is time that your meeting incorporates Twitter. In fact, the young keener in your office has assured you that doing so is actually quite easy - just set up a Twitter wall. Unfortunately, you know that whenever anyone says this, [More]
Nobody asked me to write this post, but it is an exceptionally powerful one. Have you noticed that many (most?) online posts by organizations seem contrived? They are sales-focused, or narcissistic, or they're trying just a bit too hard to be friendly. It is someone's day job - a "community [More]
How long do you keep your car? Some people swap their car every 2-3-4 years, while others keep them for ten, and run them into the ground. There are pros and cons to both strategies, and endless arguments about which is best: older cars have higher maintenance costs, sport some [More]
How many websites does your organization have? Of course there is the main site. Then there is the "old" site that includes all of the archival content. Then there are specialized microsites for various products, events, and advertising campaigns. And finally, there are all of the landing pages that support [More]
Why are some sites just so frustrating to use? To answer this question, we need to look through the lens of the user experience designer - and their cousin, the marketing director. When sites are poorly put together, it is likely that the site has violated one of the five [More]
Nowadays, a white paper can be just about anything. In the olden days of the 1980s, it typically meant a definitive exploration of a specific topic, often 20 pages or more. The author (and their organization) would be recognized for this knowledge by the marketplace, resulting in queries, and eventually, [More]
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