If you are reading this, the chances are very high that you understand English. But what if you didn't? What if your target audience didn't? Or what if your target audience did understand, but felt more comfortable in their own mother tongue? The obvious solution: translate your content. The not-so-obvious [More]
Canadians are (supposedly) no longer receiving non-consensual emails, as these are no longer allowed under Canadian Anti-Spam law (CASL). Yet spam continues to pour in from overseas - as do "legitimate" marketing emails from organizations outside of the country. Seemingly, the only losers are the businesses that actually comply. If [More]
Despite the near ubiquity of Social Media, you can't say hello to your Starbucks barista there. Putting aside Zoom, which isn't Social Media anyway, you can't see your team's body language during a meeting. You can't celebrate with friends and family in real-time. Everything seems to be in 2D - [More]
With seven-digit penalties, many marketers are looking carefully at how they are addressing the Canada Anti-Spam Law (CASL) and similar legislation in other parts of the world. Unfortunately, many are making a critical error that may later haunt them - and cost. They are assuming that an email "double-opt-in" constitutes Express [More]
There is no doubt that SPAM - unwanted commercial electronic messages - is a major problem. It consumes internet bandwidth, clogs our inboxes, and saps productivity. The solution - spam filters - often makes the problem worse by wrongly filtering legitimate communications into the junk mail folder. Another solution, legislation, [More]
How often do you read a blog post that was just not relevant? Or from the blog writer's perspective, how do you make sure that your content is relevant, makes a difference, and achieves its objectives? At a high level, there are three key steps that need to take place: [More]
How much spam do you get in your email box each day? Probably too much. How many Social Media "updates" do you read each day? Probably too many. And how relevant are they? Not. In the past, the challenge that marketers faced - cutting through the clutter - was solved [More]
Looking to grow your organization? If so, a key question is this: Where are all of the "new" zip codes? The ones that live in different sectors and geographies? The ones who come from different cultural backgrounds and different generations? The first-time bums in seats? One thing is for sure: [More]
Have you ever received proposals from several vendors for the same web project, only to see a significant difference in their fees? While a tightly specified RFP is supposed to guard against this, when it happens, there should be no real surprise. Here's why: Every respondent will go (or should [More]
Have you ever purchased a new house, only to later discover that the contractor cut some corners? And that buck or two savings for the contractor now translates into thousands of dollars of extra cost for you? Unfortunately, many website developers have taken a page from the building trade, and [More]
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