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  • Real World or Digital

    Real World or Digital

    Despite the near ubiquity of Social Media, you can't say hello to your Starbucks barista there.  Putting aside Zoom, which isn't Social Media anyway, you can't see your team's body language during a meeting.  You can't celebrate with friends and family in real-time.  Everything seems to be in 2D - [More]

  • CASL: Double Opt-in is not Express Consent (and vice-versa)

    CASL: Double Opt-in is not Express Consent (and vice-versa)

    With seven-digit penalties, many marketers are looking carefully at how they are addressing the Canada Anti-Spam Law (CASL) and similar legislation in other parts of the world. Unfortunately, many are making a critical error that may later haunt them - and cost.  They are assuming that an email "double-opt-in" constitutes Express [More]

  • LinkedIn Groups: to join or not?

    LinkedIn Groups: to join or not?

    "You have been invited to be part of the LinkedIn group ABCDE."  With millions of groups available and more created every day, it is tempting to join - but should you? There is nothing wrong with a gut decision to click the join button, but there is also nothing wrong [More]

  • Delivering Engaging Webinars and Zoom presentations

    Delivering Engaging Webinars and Zoom presentations

    Have you ever listened to a webinar or in a Zoom presentation, and found your mind wandering?  Or perhaps you let the webinar play on while taking care of other more important activities on your computer?  And what if that incredibly dull presenter... is actually be you?  And that the [More]

  • 17 Ways to Reduce Engagement

    17 Ways to Reduce Engagement

    Is Engagement at the center of your digital strategy? Likely yes.  But is it possible that you are working at cross-purposes, spending time and resources on negative activities that actually result in disengagement?  If so, you're not alone. Use this post as a checklist: how many of these seventeen negative [More]

  • 27 Year Internet Anniversary

    27 Year Internet Anniversary

    What were you doing on the Internet 27 years ago, circa 1993/1994?  At that time, there were only between 200 and 2000 websites, depending on how you counted.   Most people had no idea what the web was all about, and email was still a big leap for many organizations. 27 [More]

  • Action Bulletin: Canada’s Anti-Spam Law (CASL)

    Action Bulletin: Canada’s Anti-Spam Law (CASL)

    There is no doubt that SPAM - unwanted commercial electronic messages - is a major problem.  It consumes internet bandwidth, clogs our inboxes, and saps productivity.  The solution - spam filters - often makes the problem worse by wrongly filtering legitimate communications into the junk mail folder. Another solution, legislation, [More]

  • Blogging at the Intersection of Relevance

    Blogging at the Intersection of Relevance

    How often do you read a blog post that was just not relevant?  Or from the blog writer's perspective, how do you make sure that your content is relevant, makes a difference, and achieves its objectives? At a high level, there are three key steps that need to take place: [More]

  • Cutting Through the Digital Clutter

    Cutting Through the Digital Clutter

    How much spam do you get in your email box each day?  Probably too much.  How many Social Media "updates" do you read each day?  Probably too many.  And how relevant are they?  Not. In the past, the challenge that marketers faced - cutting through the clutter - was solved [More]

  • Social Media Slimming Down: Costly or Gone

    Social Media Slimming Down: Costly or Gone

    There is no question that LinkedIn is one of the most powerful networking platforms around. It connects, credentializes, and recruits. It provides a glimpse into the professional lives of those we know, and those we want to know. But it has been providing less, and less, and less. Consider the [More]

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