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  • Avoiding costly web development corner cutting (Part I: Four key reasons developers cut corners)

    Avoiding costly web development corner cutting (Part I: Four key reasons developers cut corners)

    Have you ever purchased a new house, only to later discover that the contractor cut some corners?  And that buck or two savings for the contractor now translates into thousands of dollars of extra cost for you?  Unfortunately, many website developers have taken a page from the building trade, and [More]

  • When Market Research is insufficient… or ill-advised

    When Market Research is insufficient… or ill-advised

    Yes, we do market research.  In fact, for many years I have published industry benchmarking and best practices research in the area of Social Media.  So it might be surprising to read a post about when - and why - market research should not be done. At its core, the [More]

  • Content Creation:  Idea seeding

    Content Creation: Idea seeding

    Have you ever spent time staring at your blank screen, wondering what your next blog post should be about, then staring at the clock, stressing about the looming deadline.  While it's tempting to think of this problem as writer's block, it is really a question of process gone wrong.  (Or [More]

  • An Optimal Twitter Schedule

    An Optimal Twitter Schedule

    After participating in a recent panel discussion, I was approached by David Shlagbaum, a senior partner in a downtown law firm.  He reminded me of a lunch we shared, where he had asked me how often he should tweet.  I responded "David, do you see that bus outside?"  He did.  [More]

  • Learning Strategy from McDonalds… and Five Guys

    Learning Strategy from McDonalds… and Five Guys

    For those who aren't familiar with the McDonald's menu, there is something for everyone: burgers, fish, chicken (in a bun or nugget-style), salads, fries, gourmet coffee and desert.  If you arrive for breakfast, you can choose from yogurt parfaits, oatmeal, eggs, muffins, egg McMuffins, juices and coffee.  In other words, [More]

  • Seven Reasons to Skip Social Media

    Seven Reasons to Skip Social Media

    If you read anything, anywhere about marketing, sales, customer service, recruiting, IT, or executive leadership, you can't help but notice that Social Media seems to have become mandatory – full stop. But are there circumstances where it makes sense NOT to use Social Media?  Where turning down the volume on [More]

  • Viewpoint: Competing with Free

    Viewpoint: Competing with Free

    Are you involved in your professional association? Or do you run one - either as a director, staff, or volunteer? If so, you're probably concerned with one aspect of today's digital world, and particularly social media: How do you compete with free?  (Or perhaps, you're concerned with a more existential [More]

  • Avoiding Social Incrementalism: Six Digital Strategy Insights

    Avoiding Social Incrementalism: Six Digital Strategy Insights

    If you are ahead of the curve in your digital strategy, you know there is no magic bullet: your days are spent making minor changes to improve SEO, more minor changes to improve on-page conversion, and A-B testing to improve email response rates.  Once each year, however, it makes sense [More]

  • Insight: Marketing Beyond Commitment with the Trust Chain

    Insight: Marketing Beyond Commitment with the Trust Chain

    The Trust Curve is one of the most important Marketing 2.0 concepts around.  It states that as trust builds over time, the relationship strengthens and the target person (prospective client, prospective member, prospective employee, etc) moves through the stages of awareness, preference, trial, and commitment. The job of marketing is [More]

  • Testing the Social Conversation

    Testing the Social Conversation

    Have you ever put your social influence to the test?  Or said another way, do others find you half as interesting as you do yourself?  If you're not sure, here are seven ideas that might spur some different thinking. 17 Ways to Great Social Engagement: Not sure why your blog [More]

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