How do you know the "right" amount of Social Media? Too little Social Media is like spitting into the wind: no traction and no impact. It also leads to discouragement: if the efforts are not making a difference, then why bother at all? On the other hand, too much Social [More]
How is your content planning for the year coming along? Or, perhaps the plan is in place, but you are now looking at a blank page, with an old-fashioned case of writer's block. Fear not, as we have collected the top ten posts on content creation and inbound marketing. Blog [More]
How fast can you "consume" content? Or better yet, how quickly can you scan it? Likely pretty quickly, if you are reading. Since most people consume by scanning - not reading - experienced bloggers (and website writers) understand the need to chunk content into smaller bits: Headings and subheadings Short [More]
What have been the most transformational marketing innovations in society? TV and Direct mail/database marketing rank up there. Email, the web, and social media also do. And so does mobile - but why? It is too easy to think of mobile as nothing more than a small screen. Web designers [More]
The phone rings or an email arrives (or a Twitter direct message appears) from a journalist, asking for your opinion on a particular topic. What should you do? a) Panic b) Answer their questions c) ??? Journalists are half sleuth/half expert communicator: they are paid to find out what is [More]
Where do you spend your organization's budget? Should it be on communications, or on training? Should it be on infrastructure, or on people? Inside the organization, or to partners? While these may all be good questions, there is merit on reframing it - especially when it comes to questions around [More]
Last week's Tipsheet focused on the top eight factors in creating a great video. This week's Tipsheet takes it home, with practical advice gleaned from hosting 180 hours of Professionally Speaking TV, being interviewed hundreds of times in media, filming 100s of short promo videos for clients, and delivering countless [More]
When it comes to video, it is better to be late to the game, than be an earlier adopter. The reason why? We are no longer in the age of expensive experimentation: you can learn from the experience of others - and their mistakes. Here are 15 factors that can [More]
By now, every organization has already asked the question about whether or not they need an App. Putting aside whether there is a bona fide reason for investing in an app or not, there is a second related question that always gets asked: if we have a mobile (eg responsive) [More]
If you are reading this white paper, you are in the minority. Some people have challenges reading the English language. Others have difficulty without their reading glasses. And still others just don't enjoy reading at all. There is a reason why YouTube and TikTok – and TV, and Netflix – [More]
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