Skip navigation

BLOGAI labels: Building Trust by Identifying AI Generated Content

by Randall CraigFiled in: Blog, AI, Content, Digital Strategy, Make It Happen TipsheetTagged as: ,

How do you know whether something that you read (or see) is current, up-to-date, and credible? And how do you know how this content was created?

AI labels: Building Trust by Identifying AI Generated Content

The answers to these two questions have one thing in common: they can be used to build trust. Or, in the absence of the answers, diminish it. So in the age of ChatGPT, Bard, and other AI systems, how can we build trust in the content we produce?

Thankfully, at least part of the problem has been solved before. In many articles on websites there is the name of the writer, and the date written; this comes from the world of journalism, and is called a byline. Articles on medical websites, however, go even further: there is usually a “last reviewed on” date at the bottom of the article, along with the name of the reviewer. All of this builds trust in the reader’s mind.

This byline precedent provides a clue regarding the second question: how was the article created? Here’s our recommendation: label the article as AI GeneratedAI Derived, or No AI/All Original Content. Doing so will let the reader know explicitly the provenance of the content. These AI labels are specific, add transparency, and serve to build trust.

This Week’s Action Plan:

Look at the content generated by your organization: videos, blogs, whitepapers, brochures, etc. This week, why not add the AI labels to the content that you publish?

AI Insight: With over 690 of my own articles, 73 white papers, and many templates, tools, and videos, it will take a bit of time to label everything. But it will be done. (FYI, EVERY piece of my content will be labelled No AI/All Original Content.)

Related posts: AI Branding — Junkification?, Six Tough AI Questions

Does this topic resonate? Reach out to Randall: he can present it to your group.  (More presentation topics)
Download Randall’s professional credentials: Speaker credentials one-sheet or Management Advisory credentials.

Content Authenticity Statement: 100% original content: no AI was used in creating this content.

@RandallCraig (Follow me for daily insights) Professional credentials site.



Randall Craig

Contact us for more on Randall’s topics, availability, and audience fit.

Back to top