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Editing

  • How journalists improve reader engagement

    How journalists improve reader engagement

    What is the one lesson that appears in every newspaper article, every magazine article, and for that matter, every bestselling book?  Journalists and editors realize that they have to work exceptionally hard to get people to actually read what they write. And unless you actually do so, their work has [More]

  • 11 killer copywriting techniques

    11 killer copywriting techniques

    Here's a question you don't get asked every day: how much do you really know about writing?  And more particularly, the craft of copywriting?  Unless you do this for a living or had extensive training , the answer is likely not very much. Yet no matter your particular role or responsibilities, copywriting is an [More]

  • Letters to the Editor

    Letters to the Editor

    When you read a book or newspaper article, do you think that the writer got it "perfect" on the very first draft? Or do you think that an editor (or two) may have made a few changes, prior to publication? Yet, too ofen when we ourselves write a memo, report, [More]

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