January 11, 2006 holds a special significance.  Over a decade before that date I had put the Toronto Star online, as well as completed substantive work with the Globe and Mail and several major book publishers.  I was at the vanguard of online publishing (blogging wasn’t invented then), yet I wasn’t publishing myself.

On January 11, 2006, this changed.  My next post is number 365 – the beginning of my eighth year blogging.

Here’s the question: what is your 365?  What professional activity have you purposely decided to do over a multiyear time-frame, continuously? Perhaps attending monthly trade association meetings?  Completing an advanced degree or certification?  Or perhaps writing a thoughtful blog?

The concept of 365 is equally applicable at the organizational level: what is the stake in the ground – and the associated initiatives that support it – that your organization is known for?

Whatever the activity, 365 yields significant benefits:

• Develops expertise
• Establishes reputation
• Differentiates you from the competition
• Develops proprietary intellectual property (365 posts is a base for many white papers and two more books.)
• Shares the expertise/helps others find you

This last point is sometimes called content marketing, but the overall concept I had explored in two posts several years ago: The Long Game, and The Long Game: eBay vs Google.

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