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Measurement

  • Social Media Mistakes: Back to First Principles

    Social Media Mistakes: Back to First Principles

    With all of the fancy tools and sophisticated digital strategies, sometimes we forget how easy it is to make social media mistakes – and not of the typographical variety. From time to time, it is a good practice to go back to first principles, and make sure that what we are doing [More]

  • Viewpoint: Facebook – Billions Served

    Viewpoint: Facebook – Billions Served

    Facebook now has over 2.5 billion users - an astounding number. On the other hand, you (or your organization) may have but 1000 or 10,000 - hardly a dent, and at best, a rounding error. Whether your number is on the lower side or hovering at a billion, this singular [More]

  • Social Media Measurement (Part Two)

    Social Media Measurement (Part Two)

    Over the last year (or three), how much time have you spent Linking In, Tweeting, Facebooking, Blogging, and using other social tools?  If you are like most, getting a return on your time investment probably has crossed your mind:  Is all this time actually paying off?  Is it worth the [More]

  • Social Media Measurement

    Social Media Measurement

    How do you know if you are successful using Social Media?  While the answer a few years ago may have been it's so experimental, we'll have to see, the answer from some today is similarly dissatisfying:  Social Media ROI is comparable to computing the ROI of a telephone. We can [More]

  • Don’t Focus on Results

    Don’t Focus on Results

    Did you reach your quota? Have you completed that report? Did you win your case? How many people did you serve today? While you might be measured on different criteria, there is one common thread: each of these statements focuses on results. And focusing on results... results in, well, results. [More]

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