by Randall CraigFiled in: Blog, Make It Happen Tipsheet, Strategy, ViewpointTagged as: Associations, Digital Strategy, Inbound Marketing, Not-for-profit
Are you involved in your professional association? Or do you run one – either as a director, staff, or volunteer?
If so, you’re probably concerned with one aspect of today’s digital world, and particularly social media: How do you compete with free? (Or perhaps, you’re concerned with a more existential question: Does social media make associations irrelevant?)
Consider the evidence:
In other words, Associations must compete, sometimes for the first time, in the marketplace of ideas. If they don’t – and if they don’t do so actively – the future will not look so rosy.
Here are six ways to compete against free:
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Examine your “free” competitors: who are they, and what are they doing? Then begin the planning process: how precisely will you compete against free?
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