Are you involved in your professional association? Or do you run one - either as a director, staff, or volunteer? If so, you're probably concerned with one aspect of today's digital world, and particularly social media: How do you compete with free? (Or perhaps, you're concerned with a more existential [More]
Despite the frenzy everywhere else, many leaders look at their corporate Social Media initiatives, and wonder why there isn't a better return on their investment. Many marketers, despite implementing clever campaigns, secretly worry about the same thing. Here's the question: is there some special social secret sauce that can dramatically [More]
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