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BLOGYour Boss Doesn’t Care About You

by Randall CraigFiled in: Blog, Communication, Make It Happen Tipsheet, Professional Development, Promotion

While some might disagree, the truth is – especially when you are pitching for a role – that your boss (or the prospective client) doesn’t care about you. They only care about how you can solve their problems.  In fact, the only way that you will get chosen for the opportunity is if you are able to prove that you can indeed solve their problems.

Consider the implications:

  • Figure out what your manager’s (or client’s) objectives are, and help them achieve them. If you’re not sure, then ask.
  • Unless you effectively convey your capabilities, then no one will know. Proposals, pitch meetings, Resumes/Bios, and “elevator pitches” are the usual way of doing this. But what about having your references speak up for you? What about developing your public profile within your industry (or at least, within your professional association?) And most importantly isn’t actual performance the best way of conveying capabilities?
  • Don’t be satisfied with doing the minimum required, but think of going the extra mile. If you consistently do this for others, then the favor will be returned.
  • Think like a client. Or rather, think of your clients – all of them. Your clients are those you serve both within the organization and outside. What can you do to upgrade the service you provide for them? What is important to them… that you can deliver really well? Developing a reputation for excellence with those you serve demonstrates expertise and capability – which pays dividends throughout your career. As your relationship develops with your boss (or clients), they will care about you – and you will care about them. But developing that relationship takes time – and effort.


Choose one day this week to work on your relationships with your colleagues and clients. Not by being “friendly”, but by helping them solve their problems.

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