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Twitter Job Search

by Randall Craig on June 23, 2010

Filed in: Blog, Career Planning, Make It Happen Tipsheet, Social Media

Tagged as: ,

Much has been said about Twitter, but how can you use it when you’re trying to sell yourself into your next role? It may be easier than you think; consider these four strategies:

1) Networking: Reach out to your “followers” on Twitter to let them know that you are currently looking for a new role.  At the same time, strategically let your network know about relevant resources in your area of expertise, to demonstrate that you are plugged into the latest issues and trends. Don’t nag them with constant reminders of your joblessness, but remind them of your value by ensuring that there is value in each interaction.

2) Searching: By following others – target companies, recruiters, etc – you can be alerted to opportunities they are advertising, often before your competition.  If you aren’t following your targets, use Twitter Search to find them first.

3) Research: Prior to a job interview, use Twitter search to learn about immediate issues and trends; search for the company name, the industry, and the interviewers’ names.

4) Defense: Don’t get disqualified from a potential position just because a recruiter or hiring manager doesn’t like what they see about you in Twitter – or Facebook, LinkedIn, or YouTube.  Your personal brand is everywhere, so make sure that everything – your posts, your Twitter background, your bio – reflect you as a consummate professional.

What if you’re not looking for a job? And what if you don’t Twitter? These strategies give you some perspective on how Social Media can change the “traditional” way something is done.

This week’s action plan: These same Twitter techniques (Networking, Searching, Research, and Defense) are just as powerful when used in the selling process. This week, try one of these out – you may be surprised at what you find.

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Randall Craig

@RandallCraig (follow me)



Randall has been advising on Web and Social Strategy since 1994 when he put the Toronto Star online, the Globe and Mail's GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations. He is the author of seven books, including the recently released "Everything Guide to Starting an Online Business", and speaks across North America on Social Media and Web Strategy. More at and

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