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BLOGSocial (Support) Networks

by Randall CraigFiled in: Blog, Make It Happen Tipsheet, Networking, Social MediaTagged as: , ,

What happens when you are stumped? In the “olden days” of just 3-4 years ago, you would apply time to the problem, researching different alternatives until you had a viable solution. If you were more clever, you’d reach out to your network – working the phone and email until you found someone who could help.

We use these same techniques today: research and network, but sometimes not in the most efficient way.

Research: At one point research meant a trip to the library, quietly pouring over reference books, old trade magazines, and other material. Today, research means a visit to “Dr. Google”, with a potential detour to visit Wikipedia. Then a whole bunch of scanning, clicking, copying, and pasting.

Network: In the past, engaging your support network meant going for coffee, a meal, or perhaps a phone call. Today, your support network is embedded within Facebook, LinkedIn, and industry discussion forums – and includes people you have a relationship with – and those that you don’t.

On the other hand, for those of us who are digital natives, we sometimes forget about the benefits of direct human contact, for both research and networking.

For those who don’t spend time within the social networks, consider the vast pool of expertise online, and that some people might actually prefer to interact this way. The internet isn’t there just for socializing or networking – they’re also there for support.


When you’re next stumped – or just looking for support – try operating in both modes – not just the one you’re most comfortable. This might mean “putting a question out there” for the very first time, or just picking up the phone.

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