Make It Happen
My Tipsheets are chock full of ideas. They are all aimed at translating knowledge into a quick, action-oriented 60-second nugget.

First Name:
Last Name:
Tipsheet Archive
Randall's Resources
Whenever I speak or write, I often prepare extra "bonus" materials.
Enter the Resource Code to access this special content:
Resource Code:
Try this example Resource Code: eventplanning

Not Like Me

by Randall Craig on June 2, 2009

Filed in: Blog, Communication, Make It Happen Tipsheet

Tagged as: , ,

Clients, prospects, friends, family, co-workers, your manager, and recruiters: It’s easy to assume that everyone thinks precisely like you do. But they don’t. They each have their own experience, education, training. We know this instinctively, yet still we make mistakes based on this premise. Then during a presentation, in an interview, when we write reports, or in the social media, we don’t come across as powerfully as we should.

A few ways to avoid this mistake:

  • Put yourself in the shoes of your audience.
  • Who are the people that will read your memo or listen to your presentation? is it possible to categorize them?
  • What expectations does the interviewer/reader/audience have coming in?
  • How will they react to your message?
  • Are there special words or phrases that have strong positive or negative connotations?

Without considering the perspectives of others, especially others who think differently than you, it is unlikely that your message will have the desired effect. Based on your answers, what changes should you make in your approach?

This weeks action item: look at your calendar, and choose the next deadline you have. Run through your next memo, meeting, or presentation from multiple perspectives, and make the appropriate changes. While everybody is “not like me”, if you craft your message cleverly, your message will have them thinking that you do indeed “think like me”.

Note: The Make It Happen Tipsheet is also available by email. Go to to register.

Randall Craig

@RandallCraig (follow me)



Randall has been advising on Web and Social Strategy since 1994 when he put the Toronto Star online, the Globe and Mail's GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations. He is the author of seven books, including the recently released "Everything Guide to Starting an Online Business", and speaks across North America on Social Media and Web Strategy. More at and

Previous post:

Next post: