Make It Happen
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Out without the Shout

by Randall Craig on March 30, 2010

Filed in: Blog, Make It Happen Tipsheet, Social Media

Tagged as: , ,

How much do you like advertising? If you’re like most, the answer is somewhere between very little and not at all. This isn’t surprising, since most advertising is not meant specifically for you, and is designed to be loud enough to cut through all of the noise generated by other (irrelevant) ads.

Yet, as individuals, are we any better when it comes to how we use Social Media? How often do we put something out there – a blog post, a status update, a Tweet – that is nothing more than a shout? Or is blatantly self-serving, adding little or no value to the reader?

It is surprisingly easy to use Social Media, but surprisingly difficult to avoid being self-centered. Here are some ideas that can help:

  • Consider who your audience is, and why they are interested in following you.
  • Put yourself in their shoes, and ask whether your post is worth forwarding onwards.
  • Add value by referencing content from third parties (with attribution), not just your own “stuff”.
  • Participate meaningfully beyond your own walled garden, by commenting on others’ posts.

This week’s action item: The most important way to avoid “shouting” is to ask a question, and engage your audience on their terms. The magic of Social Media is the fostering of a community of interest. This week, instead of posting your status on Facebook or sending a self-centered Tweet, ask your followers a question. When you do this, not only will you get your message “out without the shout”, but you can learn far more about what is important to them.

Note: The Make It Happen Tipsheet is also available by email. Go to www.RandallCraig.com to register.

Randall Craig

@RandallCraig (follow me)
www.RandallCraig.com

www.108ideaspace
.com
www.ProfessionallySpeakingTV.com

Not Like Me

by Randall Craig on June 2, 2009

Filed in: Blog, Communication, Make It Happen Tipsheet

Tagged as: , ,

Clients, prospects, friends, family, co-workers, your manager, and recruiters: It’s easy to assume that everyone thinks precisely like you do. But they don’t. They each have their own experience, education, training. We know this instinctively, yet still we make mistakes based on this premise. Then during a presentation, in an interview, when we write reports, or in the social media, we don’t come across as powerfully as we should.

A few ways to avoid this mistake:

  • Put yourself in the shoes of your audience.
  • Who are the people that will read your memo or listen to your presentation? is it possible to categorize them?
  • What expectations does the interviewer/reader/audience have coming in?
  • How will they react to your message?
  • Are there special words or phrases that have strong positive or negative connotations?

Without considering the perspectives of others, especially others who think differently than you, it is unlikely that your message will have the desired effect. Based on your answers, what changes should you make in your approach?

This weeks action item: look at your calendar, and choose the next deadline you have. Run through your next memo, meeting, or presentation from multiple perspectives, and make the appropriate changes. While everybody is “not like me”, if you craft your message cleverly, your message will have them thinking that you do indeed “think like me”.

Note: The Make It Happen Tipsheet is also available by email. Go to www.RandallCraig.com to register.

Randall Craig

@RandallCraig (follow me)
www.RandallCraig.com

www.108ideaspace
.com
www.ProfessionallySpeakingTV.com

Holding Attention

by Randall Craig May 6, 2008

Have you ever had the feeling that the person you are speaking to really wasn’t paying attention to your conversation? Maybe they are pre-occupied with a personal matter? Or they might not care about your message (or about you)? Or perhaps they are focused on an impending deadline? Whatever the reason, from your perspective it […]

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The Centre of Gravity

by Randall Craig February 6, 2007

We communicate by writing and by speaking. We project our ideas to others using nuance, idiom, tone of voice, and body language. We do it in our business presentations, group meetings, in proposals, job interviews and resumes. But how do we know that the message is getting through? We don’t. The first paragraph of this […]

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Can tigers change their stripes?

by Randall Craig December 27, 2006

Today, I appeared on two very different radio shows. The first was CKTB in St. Catherines, a local market, where the host had a number of specific questions he wanted answered. It was a fast-paced Q and A format on the lunchtime talk show. The second interview was on CBC Radio One, for Freestyle, a […]

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Viral Career Marketing

by Randall Craig September 5, 2006

Viral marketing is another of those hot concepts today. Traditional marketers focus on defining People, Place, Price, and Product, and then executing their plan. Viral marketers try to empower those already using the product to tell their friends about it – and to have those friends tell their friends about it. The power of this […]

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