Let’s consider the snail-mail mailing list. This was usually a database file maintained in a central computer. To send a mailing, you printed the labels onto labels, and then sent the labels to a mailing house to be manually affixed to what was being sent. Usually the process took weeks. [More]
How often have you walked in a shop, only to feel pressured into buying something you didn't really want? Perhaps you were at a restaurant, and the waiter actually sits down at your table, introduces him or herself, and asks for your order? Or maybe you found yourself in the [More]
Who doesn't have a LinkedIn profile? And who doesn't understand the importance that relationships play in building a business, making a sale, or getting the job? Yet why do most people seem mystified about using Social Media (and LinkedIn in particular) pro-actively for their professional success? Of course, there are [More]
Instead, I found a thriving entrepreneurial culture, where everyone - from the richest to the (almost) poorest - is connected in two ways: by cellphone, and in the real world. The majority of the billion (95% to be exact) are busy living, rather than voyeuristically watching others live via Facebook [More]
Have you ever been "captured" by an activity, finding it almost impossible to let go? Marathon runners call it the runner's high. Smokers call it an addiction. But what is it called when you can't tear yourself from Facebook, Twitter, YouTube, TikTok or other social networks? If it is part [More]
How long does it take to make a sale? And is it faster using traditional marketing and sales techniques, or digital-based ones? In traditional marketing and sales, advertising informs prospective customers about a product or service. Those who have a need show up and make their purchase. In the more [More]
When was the last time you ever gave anything (or anyone) your 100% complete, undivided attention? If you're like most people - and you're honest - it was probably a long, long, time ago. The question is why. Here's one take: as intelligent, capable, and busy people, we have trained [More]
How powerful is your network? Or rather, how do you make your network even more powerful than it already is? Try these four strategies: 1) Go Wide: Get more people onto your network list. This can be done at networking events, online conferences, and anywhere there are people you haven't [More]
Have you ever found yourself in an email argument with someone? Or a flamewar, where there is a public, angry disagreement between you and someone else that goes on without end? If so, you're not alone. Each minute that is spent is both agitating and unproductive, so it behooves us [More]
One of the most productive ways to see a country, especially where you don't speak the language, is to hire a private guide. You get an insider's perspective, a translator, and a driver all rolled into one. And if you are lucky enough to have a tour guide like one [More]
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