by Randall CraigFiled in: Blog, Communication, Make It Happen Tipsheet, Social Media, TrustTagged as: Conversation
Do you have a website, spend money on advertising, or engage in “media relations”? If so, you probably have a fair amount of experience broadcasting a specific message to a specific audience.
Unfortunately, most people use this same paradigm when it comes to Social Media. They post updates on Facebook and LinkedIn. They upload documents for others to share. They Tweet and TikTok.
The problem with these activities is that we bring a mindset of broadcasting, not conversation. To prove the point, look at all of your recent activity: how often did you ask a question? How often did you ask for feedback of any kind? At best, most people strategically share their insights. At worst, they share their minutiae.
Social Media works best – and doesn’t appear so self-serving – when there is a conversation, not a broadcast. Here are some ideas to start:
The value of conversation is that your assumptions are quickly validated – or changed. No matter which, the conversation will lead to a greater understanding, more trust, and a stronger relationship.
Conversation starters are also useful in your traditional communications: your ads, presentations, reports, and even your emails. Next time you wish to say something, end your words with a conversation starter. What do you think? (Feel free to send me your own conversation starter ideas, and I’ll gladly compile them for a future Tipsheet…)
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