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Color Television

by Randall Craig on August 4, 2009

Filed in: Blog, Make It Happen Tipsheet, Strategy

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If you are old enough to remember Black and White televisions, then you’re old enough to remember how revolutionary color television was. If not, perhaps you remember how the microwave oven changed how the world cooked? Or what it was like without the internet, let alone Facebook, YouTube, and Google.

Each of these are great examples of innovation that have changed society. Some, like color TV or the microwave, were designed to solve a specific problem. Others, like the internet, have moved well beyond their original purpose.

At the personal level, innovation is equally possible, and can have just as dramatic an impact. When was your last innovation? Who did it affect? What problem did it solve? Without innovation, there is no personal or professional growth, and we often find our careers (and relationships) stalled.

This week’s action item: In every task, process, and relationship there is an opportunity for innovation. This week, identify an area that is ripe for change, and start the process. While your innovation may not be the next color television, it can have an impact well beyond your expectations.

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Randall Craig

@RandallCraig (follow me)



Randall has been advising on Web and Social Strategy since 1994 when he put the Toronto Star online, the Globe and Mail's GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations. He is the author of seven books, including the recently released "Everything Guide to Starting an Online Business", and speaks across North America on Social Media and Web Strategy. More at and

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