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Thinking inside the box

by Randall Craig on March 21, 2006

Filed in: Blog, Career Planning, Make It Happen Tipsheet,

Tagged as: , ,

After a seminar I recently delivered, I was approached by two undergraduate business students and asked if I could give them some advice. They hoped to get into consulting, and wanted me to suggest the “best” courses they should take over the next two years. I gave them some ideas, but then told them that this approach is the best way to become like everyone else. And that if they did want to get that “perfect job”, they would have to make a much bigger investment than spending a few minutes choosing courses.

In the student’s case, this might mean registering for a professional certification, contributing time to a charitable organization, and attending monthly trade group meetings. Besides the obvious personal benefits of professional certification and networking, these activities would bring value to the school-day experience.

Clearly, there is a parallel between the university experience of these two students, and the work experience of many managers.

Here’s the challenge: what value-adding activities are you doing outside the workplace? Often, we get so caught up in the day-to-day, thinking inside the box, that we don’t think about these more personally strategic uses of our time.

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Randall Craig

@RandallCraig (follow me) Professional credentials site Web strategy, technology, and development Interviews with the nation’s thought-leaders


Randall has been advising on Web and Social Strategy since 1994 when he put the Toronto Star online, the Globe and Mail's GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations. He is the author of seven books, including the recently released "Everything Guide to Starting an Online Business", and speaks across North America on Social Media and Web Strategy. More at and

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