by Randall CraigFiled in: Blog, Communication, Make It Happen TipsheetTagged as: Copywriting, Interaction, Message
As a communicator, I share my ideas by writing and by speaking. I project my ideas to others using nuance, idiom, tone of voice, and body language. I do it in business presentations, group meetings, in proposals, job interviews and resumes. But how do I know that the message is getting through?
I don’t.
The first paragraph of this Tipsheet has a center of gravity that is me-focused: I write. I speak. I use body language – and so on. But what about the recipient? They read, they listen, they observe, they react – and then they respond. They recommend, they buy, and they hire.
To achieve your objectives – and indeed to work successfully with others – your message must be received clearly. Use words that can be easily understood. Look for active listening signals. But most importantly, look at the situation from their perspective – not yours.
Before you next write or say anything, think about what the other person expects to get from the interaction — and then deliver. When your message matches their requirements – and makes them the star of the conversation – it is far more likely to make an impact: you’ve successfully moved the center of gravity.
Does this topic resonate? Reach out to Randall: he can present it to your group. (More presentation topics) Download Randall’s professional credentials: Speaker credentials one-sheet or Management Advisory credentials.
Content Authenticity Statement: 100% original content: no AI was used in creating this content.
Connect with Randall on LinkedIn. Follow the Braintrust Professional Institute. Check out our YouTube videos. Learn more on the Braintrust Professional Institute website.
Each week, get Randall’s 60-second action-oriented insights on building your business. Curious? Read 600+ past articles.
If you are interested in receiving these each week (there is no cost), fill in your name and address below.
Δ
Contact us for more on Randall’s topics, availability, and audience fit.