by Randall CraigFiled in: Make It Happen Tipsheet, Blog, Digital Strategy, Social Media, Thought LeadershipTagged as: Content Marketing, Digital Marketing, Social Media
Likes, Shares, Followers, Connections, Engagement, and Views. Supposedly, the more of these that you have, the more influence you have.
Yet if influence is so important, why not put these into the hopper, and come up with a score? The higher your score, the higher your influence.
It turns out that a number of companies have done precisely that. The now-defunct Klout (and Kred) tried and failed, but there are other platforms, including Skorr.social, Brandwatch.com-PeerIndex, and others. It turns out that these platforms themselves have business models that focus on connecting advertisers to influencers, using scores to determine customer service priorities, and the like.
Generally speaking the higher the score, the greater the influence.
How and where is your organization’s leadership getting their “digital-tomorrow” input for their planning processes? Given the tremendous pace of digital innovation, one thing is sure: without new inputs, the same thinking that got you where you are today will not get you where you need to be tomorrow.
Digital Transformation Insights: If you are considering what Digital Transformation might mean in your context, need a reality check, or have hit a roadblock, please reach out. I’d be happy to have a brief conversation, and answer any of your pressing questions.
Related post: Social Media Mistakes: Back to First Principles
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