Yet if influence is so important, why not put these into the hopper, and come up with a score? The higher your score, the higher your influence. It turns out that a number of companies have done precisely that. The now-defunct Klout (and Kred) tried and failed, but there are [More]
Why is that, and what can you do about it? Building a business lives at the intersection of "You asking" and "Their needing." It doesn't live at the intersection of "I'm an expert" and "I'll just wait around". There are actually five key obstacles that prevent experts from monetizing their [More]
The journey can be characterized in four stages: from “I don't know this person”, to “I think they are an expert”, to “let's give them a try”, to “let's engage them”. (This is my Trust Curve™ model of awareness, preference, trial, commitment. More details at https://www.randallcraig.com/insight-unpacking-the-trust-curve.) The idea is that the [More]
While these thoughts may occur with some successful leaders, there are also some people who truly are fake. The question is how to tell the difference. An exceptionally useful filter are the Ten Tests of Thought Leadership*, but there are several other tell-tale signs to watch out for: The ratio [More]
I would like to suggest another definition: Trust is the currency of transactions. Or said another way, at every touchpoint — for every transaction and for every interaction — trust either increases or decreases. Consider these scenarios: Scenario one: Someone you barely know asks you for a favor. When this [More]
Or maybe you work with one, and they are constantly making so-called improvements in your work. Why do they do this? They feel that their unique experience will improve the initiative's chance of success. That their input will reduce risk. They don't exactly trust that you can get it over [More]
Have you ever been in a situation where you had to choose between two service providers, where one is 50% more expensive than the other? Here’s the question: what assumptions would you make about each of them, based on their price? Yes, there are many factors that go into pricing, [More]
Let’s consider the snail-mail mailing list. This was usually a database file maintained in a central computer. To send a mailing, you printed the labels onto labels, and then sent the labels to a mailing house to be manually affixed to what was being sent. Usually the process took weeks. [More]
Benefits of community leadership include: It implies a third-party endorsement — after all, someone must have vetted you for the role. Others can observe you as someone in a position of authority and respect. Your involvement will widen your network with completely different people. It is incredibly powerful when people see you [More]
Not sure of the weather? Check Google. Need directions? Check Google. Currency exchange rates. Ditto. Definition of an unfamiliar word? Google. The credibility of a particular person? Yes, Google. When someone wants to understand more about you, Google can provide an interesting, and supposedly unbiased perspective. Unpacking the Google test [More]
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