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Thought Leadership

  • Social Follower: Thought Leadership Test

    Social Follower: Thought Leadership Test

    How you answer that question is a function of your age. If you asked your parents or grandparents, it would likely be 20-50 people, which would include their family, friends, and work colleagues. If you grew up in the 1970s to 1990s, it would be much larger -- maybe 500. [More]

  • The Speaker/Author Thought Leadership Test

    The Speaker/Author Thought Leadership Test

    While it is true that writing and speaking are both individual skills, this test isn't really a question of evaluating those skills. After all, sadly, "everyone" writes and speaks. The value of the test comes from two separate sources: 1) Third-party validation: To get a book published by a traditional [More]

  • The Activity Level Thought Leadership Test

    The Activity Level Thought Leadership Test

    The activity level test is simple: how "busy" is the thought leader? The more they are creating new intellectual property (books, blogs, podcasts, research, etc.), speaking at events, and engaged in conversations on social media, the higher they rank on this dimension. Sadly, one of the things that would-be thought [More]

  • The Fancy Title Thought Leadership Test (Seniority x Organization Size)

    The Fancy Title Thought Leadership Test (Seniority x Organization Size)

    Your title is an important signal to the marketplace. It describes your responsibilities as well as your scope of authority. But what is the connection to thought leadership? Unless the title is directly tied to your expertise ("Chief Science Officer", for example), there is absolutely no connection to thought leadership, [More]

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