by Randall CraigFiled in: Associations, Blog, Make It Happen Tipsheet, StrategyTagged as: Digital Tranformation, disruption
Do you see your website, CRM, social media, and other digital initiatives as a way to improve service levels, market your organization, or be a central part of your thought leadership strategy? While important, at best these are tactical approaches: too often the bigger opportunity of digital transformation is ignored. This isn’t surprising, as digital initiatives are often driven from marketing or IT, not from the board or the CEO.
When it is driven from the top, the question is more about digital transformation and the disruptive business models that the organization might adopt: it is better to be a disruptor than be disrupted.
Here are seven disruptive business models:
While not every organization might choose to be disruptive, the thinking behind it is important… and should weigh into the digital investment decision.
Is your organization thinking of digital transformation? If so, how much time has been spent considering the connection to your organization’s business model? This week, choose one of these models, and whiteboard the digital implications.
Does this topic resonate? Reach out to Randall: he can present it to your group. (More presentation topics)
See Randall’s professional credentials: Download one-sheet.
@RandallCraig (Follow me for daily insights)
www.RandallCraig.com: Professional credentials site.
Each week, get Randall’s 60-second nugget on translating digital knowledge to action. Curious? Read 600+ past articles.
If you are interested in receiving these each week (there is no cost), fill in your name and address below.
Contact us for more on Randall’s topics, availability, and audience fit.